9 August 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 90

 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 










Maruti Suzuki to multiply digital spends
 Automaker Maruti Suzuki India Limited (MSIL) is escalating its digital spends and has consolidated its digital media buying and planning account with one specialised agency.

HBO gears up for competition
 Adopting an aggressive posture, HBO is giving a push to its original content with new mini series and films as competition turns fierce in the English movie channel space.

PVR plans to invest Rs750mn in FY'12
 Plan is to add 50-60 multiplexes this fiscal across the country; no fund-raising requirement as is sitting on cash of Rs1bn and will focus on expanding in South India next year.

Singham races to Rs767mn in two weeks
 I Am Kalam, Chala Mussaddi Office Office and Agaah-The Warning fare poorly; Zindagi Na Milegi Dobara nets Rs 735 mn in 3 weeks. BOX OFFICE!

 
 

£1.85mn fund injection for MediaCo

C K Krishniah Chetty & Sons to spend Rs50mn on campaign

 
Ape story grosses $54million at box office
Attack the Block wins Fantasia fest award

Audi partners Academy 63rd Primetime Emmy Awards

Trace Sports HD launches in Asia via AsiaSat 5

TV Ratings
Top 10 Programmes (24/07/2011 to 30/07/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (24/07/2011 to 30/07/2011)
Star Pravah
Imagine TV
Sun TV
Maa Telugu
SAB
Zee Cinema
Star Plus
Zee Marathi
Star Jalsha
Colors
Gemini TV
Star Cricket
Star Gold
Sony Entertainment TV
Zee TV
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Facebook picks Ybrant as ad marketing partner
    Source: Hindu Business Line
       
    		• Rihanna launches Vita Coco Coconut Water With Tropical Fruit
    Source: Times of India
       
  		• KBC 5 ad slots sold for R3.5 lakh
    Source: Financial Express
       
  		• Ybrant upbeat as ads stream in to Facebook
    Source: mydigitalfc.com
       
    		• On Twitter, brands must converse, not shout
    Source: Hindustan Times
       
    		• Mudra India CEO Jude Fernandes quits
    		• Ybrant becomes Facebook's partner
    Source: Business Standard
    International News
    		• Current TV Appoints a New President
    		• Ad of the Day: LivingSocial
    		• TV Advertising Boom Despite Economic Worries
    		• Discounted Internet for Low Income Households
    		• McCann Erickson's Layoffs Affect 25-30 Staffers
    		• Startups Look for the Future of Social TV
    		• Nokia, Wieden Split
    Source: Ad Week
      
  		• Apple To Launch Streaming Videos Soon
    Source: Technorati
  		• Virgin Mobile USA Takes on T-Mobile in New Advertising Campaign
    Source: MarketWatch
      
    		•  Grey TV Reports Uptick In Local Advertising
    Source: MediaPost Publications
      
    		• Belo Inks Ad Deal with Yahoo!
    Source: Broadcasting & Cable
      
  		• eBookstore Now Offering Advertising Tutorials for Small Business Owners
    Source: Small Business Trends
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