8 August 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 89

 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 










Piyush Pandey throws light on O&M's Lion-winning "Train" campaign
 The O&M head honcho talks about what went behind and into the making of its Lion-winning campaign for The Railway Board.

American football enters India via EFLI
 Ten Sports inks multi-year deal for telecast coverage even as Elite Football League of India plans entry with first edition in November 2012 in Pune; the franchise-based league will initially have 8 teams.

IndusInd Media mulls listing via reverse merger
 The media subsidiary arm of Hinduja Ventures is toying with the idea of a reverse merger that would enable it to list and raise funds up to Rs5bn via QIP.

 
 

Arpita Menon joins Star India as media planning & buying head

South Central Railways adds 3 ad agencies in team of six

 
Hollywood Foreign Press grants $10,000 to IFFLA

Spy Kids 4 launches Facebook application

Comcast sues DirecTV over fake NFL ads

TV Ratings
Top 10 Programmes (24/07/2011 to 30/07/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (24/07/2011 to 30/07/2011)
Star Pravah
Imagine TV
Sun TV
Maa Telugu
SAB
Zee Cinema
Star Plus
Zee Marathi
Star Jalsha
Colors
Gemini TV
Star Cricket
Star Gold
Sony Entertainment TV
Zee TV
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		• Airtel offers Ramzan packs
    Source: Hindu Business Line
      
    		•  Marketing Bollywood
    Source: Financial Express
      
    		•  Google Ad Network Ranks as Top Internet Ad Network in Australia
    Source: Media Newsline
      
  		• Ketan Mehta launches distribution company Open Door Films Ltd
    Source: GlamSham
      
  		• PMC frames policy for larger share from outdoor advertising revenue
    Source: Pune Mirror
      
    		•  Rivals work up rich lather as HUL cuts ad spends in detergents, soaps
    Source: mydigitalfc.com
      
    		•  Facebook dominates the mobile space
    		•  Coke plans to break out of summer-drink mould
    Source: Business Standard
    International News
    		• Hampton Inn Launches Creative Review
    		• McCann Erickson's Layoffs Affect 25-30 Staffers
    		• McCann Worldgroup Acquires London Interactive Firm AllofUs
    		• 'Idol' Has Coke, Now 'The X Factor' Has Pepsi
    		• Ad of the Day: DirecTV
    		• Nokia's Giant Stop-Motion Ad Smaller Than Sum of Its Parts
    		• Startups Look for the Future of Social TV
    Source: Ad Week
      
  		• CTC Media beats profit forecast, keeps guidance
    Source: Reuters
  		• Viacom Q3 Profit Rises On Cable Ad Revenues
    Source: RTT News
      
    		•  TBC wins Visit Baltimore ad contract
    Source: Baltimore Business Journal
      
    		• iREP Corporation Increases Efficiency of Social Advertising with Kenshoo Social
    Source: San Francisco Chronicle
      
  		• New publisher named for Wichita Eagle
    Source: Houston Chronicle
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