31 August 2011Newsletter SubscriptionEmail this Page

Volume 30 - Issue No: 5

 
 
 
 





AdEx Analysis
 
 
 
 










Jewellery ads on TV during Jan- Jun 2011
Jewellery category sees 66% rise in TV ad volumes in H1 2011 compared to year ago; south zone outshines with 59%, channels with national reach get 26% - Adex India Analysis.

Media, Advertising & Marketing
Sony outlines biz model for Mix
 More music, a day part strategy and focussed distribution is Sony's game plan as it launches Mix in a crowded market place that is struggling to grow audiences as well as revenue.

Parliament takes up Copyright Amendment Bill for discussion
 Reliance Broadcast Network mandates Yes Bank to raise up to Rs4bn this fiscal; is looking at wiping out debt and expanding its radio and TV broadcasting businesses.

 
 

Ten Sports targets Rs40mn from US Open

HomeShop18.com unveils its new TVC

TV ads have greatest impact on consumer behaviour in the UK

 
1990 thriller Flatliners up for remake
Scorsese remaking 1974 film The Gambler

Blyk promotes Eric Kip as CEO

Skylogic in 6-year agreement with Egyptsat

TV Ratings
Top 10 Programmes (14/08/2011 to 20/08/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (14/08/2011 to 20/08/2011)
Star Plus
Sony Entertainment TV
Colors
Zee TV
SAB
Sun TV
MAX
Maa Telugu
Imagine TV
Gemini TV
Zee Telugu
Star Gold
Zee Cinema
Star Jalsha
Star Pravah
Star Cricket

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Branding for a connected world
  		• HUL, Star Bazaar launch ‘India's Favourites'
    Source: Hindu Business Line
       
  		• Reliance Comm creates 3D campaign for cinemas in India
    Source: India Infoline
       
    		• Brands log on to sponsored tweets
    Source: Business Standard
       
  		• Levi's launches Go Forth on Facebook
    Source: FashionUnited India
  		• For decades Emami has harnessed star-power, enough to light up all of its brands
  		• Mobile penetration is high but the usage is still at an infant stage: Sir Martin Sorrell of WPP
  		• Test marketing: After homes, what's next?
  		• Indian advertising and need of a strong local connect
  		• Allied Media's new venture: Media planning and buying space
  		• Apple without Steve Jobs; will it survive?
  		• Direct call: Unilever is engaging with consumers on Facebook
  		• DTH platform's telly tales
  		• The fast moving test of Saffola Active rice
  		• Taste pressure of United Breweries
    Source: Economic Times
    International News
    		• Steve Jobs Takes Rightful Place in 'Crazy Ones' Ad
    		• ING Direct Lures Teens With Cash, MacBooks, iPods
    		• News Corp. Expands Internal Investigation
    		• Ebersol Returns to NBC as NFL, Olympics Consultant
    		• NBC Hands 2012 Olympics Duties to 'Today' Producer
    		• Apple Releases Beta Version of Cloud Music Service to Developers
    		• Twitter Hires Former FCC Adviser
    Source: Ad Week
      
  		• DG FastChannel To Buy Limelight's EyeWonder Unit For $66M
    Source: Wall Street Journal
  		• ASIC lambasts financial advertising
    Source: AdNews
      
    		•  Interactive video advertising co Innovid raises $9.5m
    Source: Globes
      
    		• UTV pretax profits up 15% to £10.9m for first six months
    Source: Irish Times
      
  		• Govt. starves KBC advertising revenue
    Source: Rapid tv news
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