3 August 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 86

 
 
 
 
 





Executive Dossier
 
 
 










'TV is the only medium that does not have geographic targeting for advertisers'
 Interview with Amagi Media Labs co-founder Srinivasan K A

AdEx Analysis
Personal Care & Hygiene ads in Jan- Jun 2011
 TV ad volumes of Personal Care & Hygiene Sector up by 18% in H1 2011 over the year-ago period; toilet soap is the top category with 29% contribution - AdEx India Analysis.

Media, Advertising & Marketing
Sun plans to launch six channels in FY’12
 Malayalam kids channel to launch within a month and others by end of Q2 or Q3; Sun TV Network plans to invest Rs1.6billion towards purchase of movies for telecast rights.

Radio One gears up for Phase III as promoters ready fresh capital
 Radio One promoters to infuse fresh capital soon as they prepare to aggressively participate in phase III auction; Q1 loss before tax is at 11.7mn on revenue of Rs111.3mn.

 
 

Sulekha Sharma is Zeel ad sales national head

Liberty ropes in Hrithik Roshan as brand ambassador

Olive bags Max Healthcare's digital account

 
Court dismisses lawsuit on Walt Disney, Pixar
Gotham award to Tom Rothman

European Tour launches latest campaign on YouTube

InMobi acquires Silicon Valley firm Sprout

ICC partners Ten Sports to hold third-umpire tech training

TV Ratings
Top 10 Programmes (10/07/2011 to 16/07/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (10/07/2011 to 16/07/2011)
Colors
Star Plus
Zee TV
Sony Entertainment TV
SAB
Sun TV
MAX
Imagine TV
Zee Cinema
Gemini TV
Star Gold
Maa Telugu
Star Pravah
ETV Marathi
Star Jalsha
Ten Cricket
Zee Marathi
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  InMobi buys US firm Sprout
  		• Nokia unveils browser-enabled handset
    Source: Hindu Business Line
       
  		• Companies like Harley Davidson, Google, Intel, Nestle, Tata ditch celebrities and rope in staff, consumers as brand ambassadors
  		• The ghost of scam ads hits Cannes Lions, two metals are pulled back
  		• Mobile ad network firm InMobi acquires US-Based Sprout in cash and stock deal
  		• Bollywood actress Kareena Kapoor set to become brand ambassador of Lakme
  		• Best and Bekaar Advertisements of the week
  		• Riding on Prius, Toyota gets the greenest brand tag
  		• Siblings share workspace in Ad-World; consensus and conflict imminent
    Source: Economic Times
       
  		• Higher advertising, subscription revenue boosts Sun TV's profit
    Source: Livemint
       
    		• Google Buys Daily Deal Aggregator The Dealmap
    Source: VC Circle
       
    		• Android conquers almost 50% of smartphone market
    Source: Business Standard
       
    		• Yahoo! launches sports radio
    Source: Hindustan Times
       
  		• Android dominates smartphone market
    Source: Financial Express
    International News
    		• Rapp's Whalen Moves to McCann N.Y.
    		• Versus Rebranded NBC Sports Network
    		• Twitter Lands Record $800M VC Deal
    		• ChoozOn De-Clutters the Online Deals Market
    		• AOL Delivering Personalized News to the iPad
    		• Fox Sports Goes to War With Dodgers Owner Over TV Rights
    		• Ad of the Day: Gap
    Source: Ad Week
      
  		• Facebook rolls out Ads API to support big brand campaigns
    Source: Utalkmarketing
  		• Canadian Internet ads hit $2.2-billion, outpace print in 2010
    Source: CBC.ca
      
    		•  Confused.com advert banned by ASA
    Source: Insurance Age
      
    		• Mudd Advertising Joins Chrysler MarketCenter As Supply Partner
    Source: Benzinga
      
  		• Rovi Claims 13% Click-Through On Connected-TV Ads
    Source: Multichannel News
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