8 Apr 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 4
 
 





Media, Advertising & Marketing
 
 










Making agencies ready for the new decade
 Agencies should be ready with leaner structures, have a strategy for new media and retain their talent pool.

Crest readies investors for 2nd film; Alpha and Omega grosses $50mn at BO
 Crest to have 30% while Lionsgate will not hold equity in 2nd film; Alpha and Omega grosses $50mn at BO.

Raising DAVP ad rates, setting up community radio fund under discussion: Soni
 A committee under economic advisor of ministry is examining the rates, says Ambika Soni.

 
 

Ranbir Kapoor is Tata Docomo brand ambassador

IPL: Big FM Hyderabad partners Deccan Chargers

Kings XI Punjab ropes in five new partners for IPL 4.0

Linc Pen inks sponsorship deal with three IPL teams

 
Matt Weiner in a new contract with Lionsgate
Terry Curtin to join Relativity Media

Mudra West appoints Priyanka Rishi as senior VP

Discovery presents Goafest 2011 ad conclave

IPL: Kochi introduces players, launches logos

Dish Network to buy Blockbuster for $228million

TV Ratings
Top 10 Programmes (27/03/2011 to 02/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/03/2011 to 02/04/2011)
Star Cricket
Star Plus
MAX
Colors
Zee TV
DD1
SAB
Sun TV
Sony Entertainment TV
Imagine TV
Maa Telugu
Aaj Tak
Zee Cinema
Gemini TV
Star Jalsha
Star Gold
Zee Marathi
ETV Marathi
Star News

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Coca-Cola uncorks official IPL reporters
  		• World Cup, TV ads and word of mouse
  		• Goafest debates ad-less universe, tech-readiness
  		• Kingfisher beer gets a million fans on Facebook
    Source: Hindu Business Line
       
  		• Digital media is the future of advertising
    Source: mydigitalfc
       
  		• Adworld gets together for Goafest
    Source: Economic Times
       
  		• AAAI and Ad Club of Bombay flag off 6th Goafest
    Source: Financial Express
       
  		• Google To Sponsor $100 Million Worth Of Original Contents For YouTube
    Source: eBrandz
       
  		• BCCI hits double ton with IPL-4
    Source: Business Standard
    International News
    		• Exclusive: Bar, Hotel Viewing Lifts March Madness Numbers 20%
    		• Beck's Cable Network Pipe Dream
    		• Event Planner Sues Microsoft Over Kinect Launch Snafu
    		• Glenn Beck's Post-Fox Future
    		• Report: Moviefone Editor Dumped After 'Work for Free' Memo
    		• News Corp. Phone-Hacking Scandal Gets New Legs
    		• In First, NLRB Goes After Thomson Reuters Over Twitter
    		• UM Keeps Sony Business for Another 3 Years
    Source: Ad Week
      
    		•  UM Keeps Sony Business for Another 3 Years
    		• Heineken Pitch Is a Reunion in the Making
    		• Teen Wonder's Kiip.me Lands $4M to Solve the In-Game Ad Problem
    		• Corrected: Automakers Fail to Excel in Q1 Creative
    		• 3 Finalists Emerge in Sears Review
    Source: Brand Week
    		• Newsweek Only Major Newsweekly To Lose Advertising This Year
    Source: The Business Insider
       
  		• Mobile Advertising Startup GoldSpot Media Raises $12Million
    Source: Washington Post
       
  		• Media Decoder: L'eggs Returns to TV Advertising
    Source: New York Times
       
  		• Digital media is the future of advertising
    Source: mydigitalfc.com
       
  		• Murdoch rings the changes at Ten
    Source: AdNews
       

  • Kayak debuts first TV ad for the UK
    Source: Tnooz
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