7 Apr 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 3
 
 





Media, Advertising & Marketing
 
 










Colors in top position in week that ends with India's World Cup win
 Colors occupies top spot after almost a year with 300 GRPs; rivals cry foul that chnnl has dropped ad inventory.

WC: Tale of record ratings and advertisers
 The final battle draws in a record 135.4mn viewers, a peak TVR of 35.91and an average rating of 23.21,

DQE, French firm launch animated version of Robin Hood
 The 3D HD series will comprise 52 episodes of 11 minutes each at budget of €8.5mn; targets 6-to-9-year-olds.

 
 

Sonear's ad spend is Rs150mn; Carat gets media duties

Q Cinemas is Kings XI Punjab official multiplex partner

BSA & Hercules official bicycle sponsor for Chennai Super Kings

IPL: Consumer connect initiative 'Godrej Power Play' announced

 
Location filming in LA rises by 4.7 per cent!
Holy Wood Acting studio in LA

MakeMyTrip unveils new tagline 'Memories Unlimited'

NBA Player Jerseys available in India at adidas stores

Balaji Tele hires Punyashlok Bhata as new media CEO

TV Ratings
Top 10 Programmes (13/03/2011 to 19/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/03/2011 to 19/03/2011)
Zee TV
Sony Entertainment TV
Star Plus
SAB
Colors
Star Cricket
Star Jalsha
Zee Cinema
Star Gold
Imagine TV
Zee Marathi
ETV Marathi
MAX
ESPN
Star Pravah
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		• IPL, the ultimate brand wagon
  		• NyooMedia launches online marketing platform
  		• Let's hear it for advertising!
    Source: Hindu Business Line
      
  		• WPP invests in Vice Media, a leading global youth media brand
    Source: mnilive
      
  		• Microsoft appoints new marketing head
    Source: Hindustan Times
      
  		• Base Batteries to spend Rs 120 cr on brand building in 3 yrs
  		• IPL IV: Coca Cola replaces PepsiCo as sponsor of two teams
  		• Coca-Cola drops Manchester United striker Rooney
  		• Digital platform draws advertisers' attention to IPL
    Source: Economic Times
      
  		• Intercontinental Hotels to re-position brand in India
    Source: Financial Express
      
  		• Forget actors, now it’s cricketers for ads
    Source: Times of India
      
  		• Coca-Cola Confirm They Have Ended Their Sponsorship Deal With Manchester United Striker Wayne Rooney
    Source: Goal
      
  		•  Colors pips Star Plus for top slot
  		• Ashok Leyland to go for brand revamp, acquisition
  		• Godrej group launches 'Godrej Power Play'
    Source: Business Standard
    International News
    		• Could the Times Paywall Actually Work? One Analyst Says Yes
    		• UM Keeps Sony Business for Another 3 Years
    		• News Corp. Phone-Hacking Scandal Gets New Legs
    		• Cyndi Stivers Becomes Latest High-Level Digital Departure From Time Inc.
    		• Teen Wonder's Kiip.me Lands $4M to Solve the In-Game Ad Problem
    		• Glenn Beck to 'Transition Off' Fox News Show
    		•  Arianna and Tim Play Footsie
    		• Oxygen Goes All Out With Glee
    Source: Ad Week
      
    		• Teen Wonder's Kiip.me Lands $4M to Solve the In-Game Ad Problem
    		• Corrected: Automakers Fail to Excel in Q1 Creative
    		• 3 Finalists Emerge in Sears Review
    		• Weezer Just Can't Stop Writing Songs for Ads
    		• Shark Sighting
    Source: Brand Week
     
    		• Advertising industry spending down 2 per cent last month
    Source: The Australian
      
  		• Toyota pulls Cydia ads after Apple complains
    Source: Washington Post
      
  		• TM Advertising Tapped by DALLAS Film Society for 2011 DALLAS International Film Festival
    Source: PR Newswire
      
  		• Kiip Lands $4 Million for Mobile In-Game Advertising
    Source: Digital Media Wire
      
  		• Trinity Mirror secures advertising deal with council
    Source: The Guardian
     
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