5 Apr 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 1
 
 





Media, Advertising & Marketing
 
 










WC win could boost India ODI rates by 20 per cent
 Cricket economy is set for an upward swing; ad revenues to shore up as India plays 20 ODIs till January 2012.

Colors gets Akshay Kumar back for Khataron Ke Khiladi 4; Thums Up to integrate product
 Colors to launch season 4 with Thums Up presenting ‘integrated product’ for 1st time; location moves to SA.

25 foreign TV channels being downlinked illegally
 Cable TV Networks (Regulation) Act is being amended soon to check illegal telecast of foreign television chnnels.

 
 

Gulf Oil partners with IPL franchise Chennai Super Kings

Nike celebrates cricket WC win with TV spot 'United By Blue'

ICC unveils logo for next World Cup in 2015

BNP Paribas launches site for tennis enthusiasts

 
Battle... reigns overseas b-o for 3rd week
Five Square Meters tops Spanish Film fest award

MPG ropes in Kunal Jamuar as head of West India

Draftcb Ulka to continue with Zeel as creative AOR

Billboard.com, Chevrolet present "Cruze-ing to Vegas"

Endemol Sport in branded content deal with Diageo

TV Ratings
Top 10 Programmes (13/03/2011 to 19/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/03/2011 to 19/03/2011)
Zee TV
Sony Entertainment TV
Star Plus
SAB
Colors
Star Cricket
Star Jalsha
Zee Cinema
Star Gold
Imagine TV
Zee Marathi
ETV Marathi
MAX
ESPN
Star Pravah
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  IPL 4: SET Max fixes high-definition feed rate at Rs 10 cr
  		• Advertising industry finds filmstars safer bets than cricketers
    Source: Economic Times
       
  		• Surrogate tobacco ads may be banned
    Source: Indian Express
       
  		• Star India, NDTV announce commercial tie-up
    Source: Calcutta Tube
       
  		• Brand: Filmstars safer bets than cricketers
  		• World Cup win may not help spike IPL viewership
  		• PCB panel to look into the issue of illegal hoardings
    Source: Times of India
       
  		• Baldwin Joins Internet Broadcasting as CEO
    Source: IT News Online
  		• Hair Club Hitches Its Sidecar to a Biker Theme
  		• Celebrating Innovation
  		• "I lead a good team in an entrepreneurial environment"
  		• Seduced by Simplicity
  		• Changing Frequencies
  		• Gambhir, Yuvraj earnings set to jump 30% after World Cup win
  		• Vivendi to buy Vodafone stake in SFR for $11.3bn to gain complete control
    Source: Financial Express
       
  		• Times Television Network increases advertising rates by over 20 pc
    Source: Campaign India
       
  		• IPL set to ride World Cup wave
  		• Vivendi to buy Vodafone's stake in SFR for $11.3bn
  		• Ashok Leyland eyes top-10 global truck makers list
    Source: Business Standard
    International News
    		• Disney Shakes Up Digital Sales Leadership
    		• CNN Names Peter Bale as New GM of International Digital
    		• Programmers Silent as Cablevision Launches iPad App
    		• Verizon Jumped the Gun on Net Neutrality Challenge, Court Says
    		• Stan Hubbard Hopes 'Kennedys' Will Be Reelz Camelot
    		• Staff of AOL’s Engadget Leaving en Masse
    		• Katie Couric Leaving CBS Evening News Job
    		• Teaching Brands New Tricks (Book Excerpt)
    Source: Ad Week
       
    		• Shark Sighting
    		• Verizon Jumped the Gun on Net Neutrality Challenge, Court Says
    		• Jack in the Box
    		• Filling the Oprah Void
    		• Teaching Brands New Tricks (Book Excerpt)
    Source: Brand Week
     
    		•  Jacob & Co. Selects Jovovich for Advertising Campaign
    Source: Diamonds.net
      
  		•  Olympic Games outdoor ad space auction begins online
    Source: The Guardian
      
  		•  DG FastChannel Buys Canadian Advertising Services Firm For C$39.5Mln In Cash
    Source: RTT News
      
  		•  IAB introduces quality assurance certification program for ad networks
    Source: BtoB Magazine
      
  		•  Hi-fi advert banned for 'encouraging' piracy
    Source: TechRadar UK
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