4 Apr 2011Newsletter SubscriptionEmail this Page

Volume 28 - Issue No: 100
 
 





Media, Advertising & Marketing
 
 










Indo-Pak duel peaks with 36.22 TVR in six metros
 The combat creates a curfew like situation on the roads, getting an average TVR of 22.07; reaches to 39.15mn.

ICC to take legal action against infringing news channels, will allow WC coverage of final
 ICC allows news chnnls to cover the World Cup final; decides to take legal action against the infringing chnnls.

Executive Dossier
'We share cordial relations with the BCCI'
 Interview with Kings XI Punjab co-owner Mohit Burman

 
 

Citibank launches new TVC

IMG takes up Muhammad Ali's consumer products licensing

 
The Darkest Hour to now release on 23 Dec
Post Mortem and El Premio among awards

Coca-Cola asks ‘American Idol" fans to join singer Taio Cruz for song

BBC, commercial radio launch Radioplayer

TV Ratings
Top 10 Programmes (13/03/2011 to 19/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/03/2011 to 19/03/2011)
Zee TV
Sony Entertainment TV
Star Plus
SAB
Colors
Star Cricket
Star Jalsha
Zee Cinema
Star Gold
Imagine TV
Zee Marathi
ETV Marathi
MAX
ESPN
Star Pravah
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		• Brand endorsement rates of Sachin, Yuvraj and co likely to hit new highs
  		• ICC World Cup 2011: Nike, Pepsi look at ways to gain from World Cup victory
  		• IPL-4 to ride high on World Cup thunder
    Source: Economic Times
      
  		• Windfall for newspapers as congratulatory ads pour in
  		• B2B firms target ads to generate goodwill from consumers
    Source: Livemint
      
  		• Advertisers line up to milk IPL cash cow
    Source: Hindustan Times
      
  		• ESPN STAR Sports the other cricket jackpot winner
  		• TV viewership at all-time high during climactic final
  		• HUL, Heinz lead growing interest in food spreads
    Source: Business Standard
      
  		• Sports brands ride social media to score during WC
    Source: Financial Express
      
  		• Euphoria spills over to IPL as new advertisers line up
    Source: mydigitalfc.com
    International News
    		• Wait, Isn’t Every Day In D.C. April Fool’s?
    		• Niche Media Files $20 Million Suit Against Former Employee
    		• How Will Fox News Solve a Problem Like Donald Trump?
    		• House GOP Gives Bid to Overturn Net Neutrality Rules Emergency Status
    		• Kerry Gets Microsoft, Intel to Back His Online Privacy Bill
    		• Shock! Media Actually Comes Up With Decent April Fool’s Jokes
    		• New York Times Paywall Subscription Instructions No More Complex Than Affordable Healthcare Act
    		• Another Shake-Up at Time Inc.
    Source: Ad Week
      
    		• Denny's Pork Ploy: Not So New
    		• Kerry Gets Microsoft, Intel to Back His Online Privacy Bill
    		• Grey Gets an Ally
    		• Updated: Office Depot Creative Shifts to Zimmerman
    		• Dairy Queen Media Takes Sundaes to Spark
    Source: Brand Week
     
    		• Donovan Data system launches iDesk for Digital Advertising Management in Germany
    Source: PR USA.Net
      
  		• Mobeep Partners with Mobgold to Boost Mobile Advertising
    Source: Turk.internet
      
  		• Gazette wins Créa advertising award
    Source: The Gazette
      
  		• Tourisme Montréal wins Créa award for online advertising
    Source: News Wire
      
  		• MAC DDB Qatar appoints David Crisp as Chief Executive Officer
    Source: AME Info
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