29 Apr 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 19
 
 





Media, Advertising & Marketing
 
 










LG to spend Rs2bn for ads on TV in 2011
 LG has a marketing budget of Rs8bn, up 15-20% over last year; to spend Rs1bn on cricket in first half of 2011.

Reliance Industries taps Star's Jagdish Kumar
 Kumar will join Reliance Industries as president of media & entertainment; he will be part of leadership team for 4G.

Reliance Digital TV challenges Tdsat order in SC
 Reliance's firm moves SC challenging Tdsat order setting aside Trai's 35% fix of rates paid by cable ops for chnnls.

 
 

Rediffusion Y&R ropes in Manish Ajgaonkar as creative head Mumbai

 
Aronofsky to head Intl. jury of Venice fest
Panahi to receive Carrosse d’or award

OgilvyOne’s digital campaign for Mentos

TV Ratings
Top 10 Programmes (17/04/2011 to 23/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (17/04/2011 to 23/04/2011)
MAX
Star Gold
Colors
Star Plus
Zee TV
SAB
Sony Entertainment TV
Sun TV
Imagine TV
Gemini TV
Star Jalsha
Zee Marathi
Zee Cinema
Zee Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Raymond launches `Makers` brand targeting economy segment
  		• Manish Ajgaonkar is appointed Creative Head at Rediffusion Y&R
    Source: Business Standard
       
  		• Global OOH media brings fresh breeze this summer for Brands
    Source: Media Newsline
       
  		• Manish Ajgaonkar is appointed Creative Head at Rediffusion Y&R
    Source: mydigitalfc.com
       
  		• Cricketers hike ad rates after World Cup win
  		• Hero Honda hires Law & Kenneth to create brand identity
    Source: Economic Times
    International News
    		• Viacom, Discovery Post Rich Ad Sales Gains
    		• Obama Slams Media Over Birth Certificate Issue
    		• Will Angelina Jolie Front for Vuitton?
    		• YouTube Founders Make Delicious Acquisition
    		• WPP Beats Omnicom, Publicis in First Quarter
    		• Reader's Digest Looking to Unload Web's Top Food Site?
    		• The Programming Insider: New ABC, Fox Comedies Sluggish
    Source: Ad Week
       
  		• Advertising rebounds strongly from global crisis
    Source: The Australian
    		• US calls on food groups to curb unhealthy ads
    Source: Financial Times
      
  		• Meredith 3Q profit beats views despite ad pullback
    Source: BusinessWeek
      
  		• Discovery Communications advertising up
    Source: Bizjournals.com
      
  		• Moscow swamped with advertising hoardings and banners
    Source: Telegraph.co.uk
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