27 Apr 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 17
 
 





 Adex Analysis
 
 










TV ads of real estate during Jan - Dec '10
 TV ad volumes of properties & real estate up 21% in 2010 compared to the previous year - AdEx India Analysis.

Media, Advertising & Marketing
After 2 years, Star ups ad rates
 Star ups ad rates for its bouquet of channels by 20%; expects revenues to grow by 15-20% in FY'12. UPDATED!

LG to spend Rs 3 bn on marketing flat panel TVs
 Launches Cinema 3D TV as flagship product in flat panel TV segment; priced between Rs 94990 & Rs 164990.

 
 

Metacafe in exclusive partnership with Vdopia

Asheesh Chatterjee is RBNL CFO

Kingston Digital ties up with Fox Star Studio

 
Imax, Paramount and Marvel set to release Thor
NZ documentary to screen as London Doc fest

IAMAI names Hitesh Oberoi as new chairman

Fame launches seventh multiplex in Kolkata

TV Ratings
Top 10 Programmes (10/04/2011 to 16/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (10/04/2011 to 16/04/2011)
MAX
Zee TV
Sun TV
Star Plus
Colors
SAB
Sony Entertainment TV
Imagine TV
Zee Cinema
Gemini TV
Star Jalsha
Ten Sports
Cartoon Network

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Reebok's Team India merchandise sales soar after World Cup
    Source: Hindu Business Line
       
  		• STAR increases ad rates by 20%
  		• Insuring brand value
  		• Lifebuoy seeks to be second time lucky
    Source: Business Standard
       
  		• Star hikes ad rates on all channels by 20%
    Source: Livemint
  		• United Biscuits ropes in Bipasha Basu, Shriya Saran fight Parle, Britannia
  		• Nike to remain sponsor of Team India kit
  		• Godrej making waves in Asia, Africa & S America
  		• Looking to double our markets in Indian metros: Andy Marshall, CEO, Costa Coffee
  		• UK royal wedding: Brand Britain on a ride
  		• Marketing professionals and literary pursuits
  		• Ethnic actors get unequal chances in TV ads
  		• Best & Bekkar Advertisements of the week
    Source: Economic Times
       
  		• Mobile Ad Network GreyStripe Acquired By ValueClick For $70M
    Source: MediaNama.com
    International News
    		• Apple, Android Tracking Data Used for Ads
    		• Google Launches Instant Previews for Ads
    		• YouTube to Launch Paid VOD Service
    		• BMW Reviews to Spread the 'Joy'
    		• Yahoo Snaps Up Social TV Service IntoNow
    		• Royal Wedding Beer a Stiff Drink
    		• Facebook Says: Move Over Groupon 'Deals' Banks on Networking Prowess
    		• Olbermann's Big Reveal
    Source: Ad Week
       
  		• ValueClick buys Greystripe mobile ad firm for $70M
    Source: BusinessWeek
    		• Murdoch's News Corp set to become the UK's biggest advertiser
    Source: Media Week
       
  		• Publicis: Acquires Brazil Agency GP7, Furthering Growth There
    Source: WSJ
       
  		• Medialets Launches Muse for Self-Serve, Rich Media, Mobile Ads
    Source: GigaOm
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