15 Apr 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 9
 
 





Media, Advertising & Marketing
 
 










India to be 5th fastest growing ad economy in the world by 2013
 ZenithOptimedia. says India will contribute $2.5bn to global ad spend growth, behind US, China, Russia & Brazil.

DAR Capital gets Rs2.5bn film fund moving
 London-based PE firm receives Rs1bn in first tranche for a Rs2.5bn film fund to support Bollywood & regional cinema.

MPG wins Clarks’ media account
 Account size is in the region of Rs70-100mn; MPG India to handle planning & buying duties.

 
 

Quadrant bags creative duties of Paranjape Schemes

Windchimes Communications bags Yardley’s social media account

MediaCom selects Niti Kumar as national director-new biz and insights’

Cadbury to launch its first TVC for Tang

 
Sony to co-finance two James Bond films
Woody Allen mulls multi-star cast film

Surf Excel engages with consumers via Vijay TV's show 'Little Big Film Makers’

Weigel Broadcasting launches ME TV with SES in the US

Zee Cinema launches break-content in afternoon movies

TV Ratings
Top 10 Programmes (27/03/2011 to 02/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/03/2011 to 02/04/2011)
Star Cricket
Star Plus
MAX
Colors
Zee TV
DD1
SAB
Sun TV
Sony Entertainment TV
Imagine TV
Maa Telugu
Aaj Tak
Zee Cinema
Gemini TV
Star Jalsha
Star Gold
Zee Marathi
ETV Marathi
Star News

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  IPL 4: Videocon may not join set max team as official broadcaster
  		• Amul issues an ad featuring CPM leader and Rahul Gandhi
    Source: Economic Times
       
  		• Kerala CM's dig at Rahul inspires another Amul ad
    Source: Hindu
       
  		• India will be an 'online and mobile first' ad market
    Source: Livemint
       
  		• Online ad revenues touch the sky
  		• CSK scores for India Cements
  		• Amul set to show off Stamina
  		• Loop Mobile launches mobile TV
  		• Ashok Leyland to invest Rs200cr in product development
  		• Celebrity merchandise firm Cool Maal eyes south mkt
  		• Google Q1 report to kick off era under new CEO
    Source: Business Standard
       
  		• Cadbury kicks off first TVC for 'Tang' in India
    Source: Siliconindia.com
       
  		• US Internet ad revenue hit record in 2010
    Source: Sify
       
  		• Ten Percent of Russian Online Population Clicks on Display Ads in a Month
  		• John Montgomery Named Chairman of New 4A's Privacy Committee
    Source: MNI Live
       
  		• Amul leaps at VS' dig at Rahul for new ad
    Source: Express Buzz
       
  		• Entertainment channel TRPs back on track
    Source: Financial Express
    International News
    		• Ex-Outdoor Services Exec Sues Fancy Jet Company
    		• 'Mediabrands Ventures Chief Matt Freeman Named to Top Innovation Role at McCann Erickson
    		• ABC Kills All My Children, One Life to Live
    		• Spurlock Takes on Branded Content
    		• Former Newsweek Editor Meacham Switches Teams
    		• Food Trade Groups Prepare 'Nutrition Keys' Labeling
    		• FCC Trying to Get a Jump on AT&T, T-Mobile Review
    		• The Knot Folds Magazine for Newlyweds
    Source: Ad Week
      
    		• Spurlock Takes on Branded Content
    		• 2010 a Banner Year for Online Ads, but Display Pricing Still Weak
    		• Hennessy Mixes Droga5 Into Its $10 Million Spend
    		• Electric Ride
    		• UM Keeps Sony Business for Another 3 Years
    Source: Brand Week
  		• European ad industry pushes new tracking, transparency rules
    Source: Ars Technica
      
  		• Astral, Corus see gains in TV ads, subscribers
    Source: Reuters
      
  		•

    Motricity completes deal in mobile ad tie-up

    Source: Forbes
      
  		• BCCI Stays in Front With Advertising Up High
    Source: PR Newswire
      
    		•  AOL Advertising Names Amy Starwalt Industry Practice Head for Finance Category
    Source: Business Wire
      
  		• Littlewoods reviews £9million advertising business
    Source: Bizmology
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