14 Apr 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 8
 
 





Media, Advertising & Marketing
 
 










Post World Cup, Hindi GECs bounce back
 Hindi GECs mop up 1209 GRPs, after having lost 108 GRPs in the World Cup's final week run; Star Plus is No. 1.

I&B finalises December 2014 as sunset date for digitisation
 In its final report, I&B decides digitisation in the first phase covering metros should be complete by 31 March 2012.

IPL opens on a strong note
 IPL-4 delivers an average TVR of 4.82 for the first three matches; the opening match clocks a TVR of 7.14.

 
 

MTV to hike ad rates

Gullu Sen quits Dentsu

Law & Kenneth creates its first TVC for Tata AIG General Insurance

Tanishq associates with Amitabh Bachchan and Jaya Bachchan for an ad

 
Pirates… to screen at Cannes on 14 May
Tom Hanks to grace Screen Singapore on 11 June

TMS to sell airtime for IPL's broadcast on ITV

Pune Warriors ropes in TVS as team sponsor

MTV revives youth marketing forum, launches youth research study

Scarecrow gets serious in Delhi, appoints Anindya Banerjee as ECD

TV Ratings
Top 10 Programmes (27/03/2011 to 02/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/03/2011 to 02/04/2011)
Star Cricket
Star Plus
MAX
Colors
Zee TV
DD1
SAB
Sun TV
Sony Entertainment TV
Imagine TV
Maa Telugu
Aaj Tak
Zee Cinema
Gemini TV
Star Jalsha
Star Gold
Zee Marathi
ETV Marathi
Star News

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  IPL opens with high TV viewership
  		• Brand Raghu Pillai
  		• Agencies and brand values
    Source: Hindu Business Line
       
  		• Industry pledges to create ethical ads
    Source: Times of India
       
  		• Google 1Q earnings casts spotlight on new CEO Page
  		• Amway eyes Rs 2500 cr revenue
    Source: Sify
       
  		• Yamaha ties up with Deccan Chargers as official team partner
    Source: Zigwheels.com
  		• IPL scores, despite the concerns
    Source: Livemint
       
  		• Emami to launch new skin care products in Indian market by May
    Source: IC Tech News
       
  		• Gautam Talwar promoted to chief strategy officer, Rediffusion-Y&R
    Source: domain-B
       
  		• Titan plans to open 100 Helios stores in 3 yrs
    Source: Business Standard
       
  		• Hindustan Unilever plans to cut advertising, marketing expenses
    Source: India Infoline.com
    International News
    		• Sidney Harman, Newsweek Buyer, Dies at 92
    		• 'Scripps Upfront Touts Cross Platform Plays
    		• Ad Community Upset About Kerry's Privacy Bill
    		• Fox Sports Goes Long With Big 12
    		• Apple's Next Step: A Stronger Challenge to Netflix
    		• With Harman Gone, What's Next for Newsweek?
    		• Shake-up at Star Magazine
    		• Social Content Tops Webby Ad Nominations
    Source: Ad Week
      
    		• 2010 a Banner Year for Online Ads, but Display Pricing Still Weak
    		• Hennessy Mixes Droga5 Into Its $10 Million Spend
    		• Electric Ride
    		• UM Keeps Sony Business for Another 3 Years
    		• Heineken Pitch Is a Reunion in the Making
    Source: Brand Week
  		• US Internet advertising revenue hits record high in 2010
    Source: Reuters
       
  		• Irish internet advertising increases 13.5% to hit €110m
    Source: Irish Times
       

  • New Liqwid Ad Unit Redefines Interactive Advertising
    Source: Marketwire
       
    		• Mazda Launches All-New Advertising Campaign Asks 'What do you Drive?'
    Source: PR Newswire
       
  		• Oprah Winfrey Show finale to cost $1 million per commercial as TV advertising endures.
    Source: Bizmology
       
    		• US online TV revenue growth accelerates
    Source: IPTV News
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