13 Apr 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 7
 
 





AdEx Analysis
 
 










Refrigeration ads on TV during Jan - Dec '10
 Refrigeration & Cooling Durables' TV ad volumes up 180% in 2010 compared to year ago - AdEx India Analysis.

Media, Advertising & Marketing
Slingbox® debuts in India
 The EchoStar subsidiary identifies India, with its huge mobile and TV subscriber base, as an attractive market.

Ketchum acquires majority stake in Sampark PR
 Name to change to Ketchum Sampark as Omnicom Group’s public relations unit acquires majority stake.

 
 

Gautam Talwar to replace Arvind Mohan as chief strategy officer for Rediffusion – Y & R

Mudra Max appoints Anwesh Bose as branch head-North & East

Wonderla Holdiays to up media spends, in expansion mode

 
DOCUTAH in tie-up with SLC Film Center
Cannes fest to honour Bertolucci this year

Nimbus stitches deals for IPL telecast overseas

Indiatimes, YouTube partner to globally distribute IPL

TV Ratings
Top 10 Programmes (27/03/2011 to 02/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/03/2011 to 02/04/2011)
Star Cricket
Star Plus
MAX
Colors
Zee TV
DD1
SAB
Sun TV
Sony Entertainment TV
Imagine TV
Maa Telugu
Aaj Tak
Zee Cinema
Gemini TV
Star Jalsha
Star Gold
Zee Marathi
ETV Marathi
Star News

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  DLF Brands bets big on global sourcing model
    Source: Hindu Business Line
       
  		• LG introduces Smart TV
    Source: Hindu
       
  		• YouTube Unfurls Live Streaming Service To Partners
    Source: ebrandz
       
  		• Sponsors quick to sign up for telecast of royal wedding
    Source: Livemint
       
  		• Amazon announces cheaper version of Kindle with ads
    Source: Siliconindia.com
       
  		• IPL-4 gets off to a slow start
    Source: DNA
       
  		• Times ties up with IPL teams, Google for live streaming
    Source: Business Standard
       
  		• Indiatimes partners with YouTube to globally distribute IPL matches
  		• Marketers must understand relationship to tap true value of fan to brand
  		• Rasna's journey: Moving from children's drink to keep its communication fresh and in-tune
  		• Best & Bekaar: Advertisement of the week
  		• Globe trotter
  		• Product placements in television has minimal impact on viewers: Survey
  		• Quality must, it's an entry ticket to luxury car business: Uwe Ellinghaus, BMW group
  		• We should be able to maximise return on investment made on people: Martin Sorrell, WPP
  		• Blue became primary colour for both team India and its fans
    Source: Economic Times
       
  		• Maruti logs into Google for online marketing drive
    Source: Times of India
    International News
    		• Oprah's Goodbye Asking Seven Figures for 30-Second Spots
    		• 'Sean Parker, Eric Schmidt, and Peter Chernin Not Enough for Raine
    		• Telemundo Chief Browne to Retire
    		• Kerry, McCain Introduce Long-Awaited Online Privacy Bill
    		• Magazine Association Finally Finds a New Chairman
    		• Amazon Dominates List of Top 10 Google Advertisers
    		• Fresh Off Court Win, Facebook Faces Yet Another Suit
    		• Murdoch’s Attempt to End Phone Hacking Scandal Unlikely to Succeed
    Source: Ad Week
       
    		• Hennessy Mixes Droga5 Into Its $10 Million Spend
    		• Electric Ride
    		• UM Keeps Sony Business for Another 3 Years
    		• Heineken Pitch Is a Reunion in the Making
    		• Teen Wonder's Kiip.me Lands $4M to Solve the In-Game Ad Problem
    Source: Brand Week
      
  		• AOL unit teams with Publicis Israel
    Source: Globes
      
  		•

    With +1, Advertising Is Getting Social

    Source: Search Engine Land
      
    		•  TubeMogul Launches Brand-Focused Demand Side Platform for Video Advertising
    Source: San Francisco Chronicle
      
  		• Bulgarian Govt to Go for State Tourism Advertising Company
    Source: Novinite.com
      
    		• Facebook Ad Prices Rose 40 Percent in Q1
    Source: ClickZ News
      
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