12 Apr 2011Newsletter SubscriptionEmail this Page

Volume 29 - Issue No: 6
 
 





Executive Dossier
 
 










'Break-even year for first eight IPL teams'
 Interview with GroupM ESP managing partner Hiren Pandit

Media, Advertising & Marketing
IPL’s value down 11% to $3.67bn as honeymoon period is over: BrandFinance
 IPL juggernaut hits a speed breaker with an erosion of $460m of its value; governance policies need to be infused.

UTV's 'Thank You' has a disappointing run
 The movie nets Rs194million in its opening weekend; Faltu ends its first week at Rs157.5million. BOX OFFICE!

 
 

Fali Vakeel is Lowe Lintas India vice chairmans

OMD bags Guthy-Renker's media duties

Titus Upputuru joins Dentsu Marcom as ECD

Hero Cycles in retail tie-up with Planet Sports

 
Fox’s Rio year’s first robust b-o hit
Michael Shannon as General Zod in Man of Steel

Ad world evolves from Super Bowl to Super Social: Hegarty

The biggest revolution is happening in mobile apps

Reliance Digital TV launches interactive service for kids

UTV Interactive renews digital rights for Punjabi music

TV Ratings
Top 10 Programmes (27/03/2011 to 02/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/03/2011 to 02/04/2011)
Star Cricket
Star Plus
MAX
Colors
Zee TV
DD1
SAB
Sun TV
Sony Entertainment TV
Imagine TV
Maa Telugu
Aaj Tak
Zee Cinema
Gemini TV
Star Jalsha
Star Gold
Zee Marathi
ETV Marathi
Star News

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Facebook ad rates up by 40%
    Source: Times of India
       
  		• ACC pads up for Punjab again in IPL
    Source: Hindu Business Line
       
  		• Amazon to sell cheaper Kindle with built-in ads
    Source: IBNLive.com
       
  		• Abhishek top Bollywood brand endorser
    Source: iNewsOne
       
  		• Hindustan Unilever plans to cut advertising, marketing expenses
    Source: Livemint
  		• What online social animal are you?
  		• A Perfect Pitch
  		• A sound branding strategy
  		• Call for a shutdown
  		• 'Jaago Re! has integrated communication for all four Tata Tea brands'
  		• 'HUL & Tata Tea roped in to make India a global tea hub
    Source: Financial Express
       
  		• Hyd start-up sees business opportunity in ads on cars
  		• 'Nokia launches LifeTools for healthcare
    Source: Business Standard
       
  		• Shahid promotes his veggie ways for PETA
    Source: Indian Express
    International News
    		• Judge Sends NFL Labor Battle to Mediation, Again
    		• 'Murdoch’s Attempt to End Phone Hacking Scandal Unlikely to Succeed
    		• Digital Media Drives First Quarter Venture Fundraising
    		• Sports Illustrated Builds on Entertainment Weekly's App Success
    		• Hennessy Mixes Droga5 Into Its $10 Million Spend
    		• Tiger's Losing Sunday Charge a Win for CBS
    		• Double-Digit Gains Forecast for Next Month’s Broadcast Upfront Ad Market
    		• 4A’s Latest to Try to Head Off Regulation on Online Privacy
    Source: Ad Week
       
    		• Electric Ride
    		• UM Keeps Sony Business for Another 3 Years
    		• Heineken Pitch Is a Reunion in the Making
    		• Teen Wonder's Kiip.me Lands $4M to Solve the In-Game Ad Problem
    		• Corrected: Automakers Fail to Excel in Q1 Creative
    Source: Brand Week
      
  		• Marchex acquires Jingle Networks for $62.5million
    Source: The Seattle Times
      
  		•

    Mobile ad revenues to top $51M

    Source: Toronto Sun
      
    		•  Yorkshire TV advertising campaign to attract visitors
    Source: BBC News
      
  		• Facebook To Capture 15% Of $105 Billion Global Internet Advertising Revenue By 2015 Says Managing Director At Wedbush Securities
    Source: The Wall Street Transcript
      
    		• Sprint introduces new wrinkle to ad campaign
    Source: Kansas City Star
      
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