11 Apr 2011 Newsletter Subscription Email this Page

Volume 29 - Issue No: 5
 
 





Media, Advertising & Marketing
 
 










Ogilvy rules Creative Abby awards
 The WPP-owned agency steals the show with 1 Grand Prix, 5 gold, 8 silver and 17 bronze; Leo Burnett follows.

English movie channels have a gameplan for the IPL
 The channels plan big movies at 11 pm slot to take advantage of viewers who surf after IPL matches are over.

Maxus clinches Media Abby
 Maxus takes home two gold, six silver and two bronze; Creativeland Asia follows with two gold.

 
 

Max New York Life is principal sponsor of Pune Warriors

Kingfisher Airlines renews IPL Umpire partnership

Brands need continuity in communications

Community engagement is the new mantra

 
SIFF set to honour Oliver Stone
South Korean filmmaker to head Cannes jury

Create cultural movements: Baldridge

Internet ads can scale up to $1bn by 2014: Anandan

Reliance MediaWorks ties up with Thought Equity

Google launches new campaign for display ads in India

TV Ratings
Top 10 Programmes (27/03/2011 to 02/04/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/03/2011 to 02/04/2011)
Star Cricket
Star Plus
MAX
Colors
Zee TV
DD1
SAB
Sun TV
Sony Entertainment TV
Imagine TV
Maa Telugu
Aaj Tak
Zee Cinema
Gemini TV
Star Jalsha
Star Gold
Zee Marathi
ETV Marathi
Star News

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Max New York to back Pune Warriors
    Source: Hindu Business Line
       
  		• YouTube rolls out live streaming site
    Source: Digit
       
  		• O&M beats Mudra, wins Creative Abbies
  		• First IPL-4 match hooks viewers to TV sets longer
  		• BBC beefs up content
  		• Uninor announces 'Power of 3' offer
    Source: Business Standard
       
  		• IPL advertising rates increased by 20 per cent
    Source: Express Buzz
       
  		• Oriental insures 5 IPL teams for Rs610cr
  		• HUL takes on Amul, Britannia in dairy foods
  		• AI to tap Facebook, Twitter
  		• Shrinking ad budgets hit media firms
    Source: Financial Express
       
  		• Ogilvy & Mather hogs limelight at Goafest
  		• Reliance MediaWorks in tie-up with Thought Equity Motion
    Source: Economic Times
       
  		• Ogilvy India dominates Goafest awards
    Source: mydigitalfc.com
    International News
    		• About.com Zigs While the Times Zags
    		• 'It's a Sign of The Times! People Are Hiring Again!'
    		• Wnek Reunites With Vitale at PI&C
    		• Confession Producer DBG Offers a Web-Style Upfront
    		• Time Warner Cable, Viacom Lawyer Up in App Spat
    		• Beck's Cable Network Pipe Dream
    		• Glenn Beck's Post-Fox Future
    		• ESPN App Goes Where Viacom Hasn't . . . Yet
    Source: Ad Week
       
    		• UM Keeps Sony Business for Another 3 Years
    		• Heineken Pitch Is a Reunion in the Making
    		• Teen Wonder's Kiip.me Lands $4M to Solve the In-Game Ad Problem
    		• Corrected: Automakers Fail to Excel in Q1 Creative
    		• 3 Finalists Emerge in Sears Review
    Source: Brand Week
       
  		• Blinkx pays £18m for Burst Media
    Source: The Independent
       

  • Signature Advertising creates Finch memorial commercial for FedEx

    Source: Bizjournals.com
       
    		• Is Amazon Ramping Up Its Display Ad Business?
    Source: Wall Street Journal
       
  		• Pandora releasing user info to advertising agencies
    Source: Business Review USA
       
    		• Online ad network Rocket Fuel launches ahead with $6.6M
    Source: VentureBeat
       
  		• JC Decaux UK wins East Coast Main Line advertising contract
    Source: The Drum
       
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