1 Apr 2011 Newsletter Subscription Email this Page

Volume 28 - Issue No: 99
 
 





Media, Advertising & Marketing
 
 










Colors' architect Rajesh Kamat quits to join Peter Chernin's India arm as CEO
 Viacom18 COO Rajesh Kamat to join Peter Chernin's CA Media as India CEO; to stay in old firm till June. UPDATED!

World Cup news imbroglio continues as meeting ends in stalemate
 Meeting between ICC and news broadcasters at the I&B Ministry fails to come up with any fruitful outcome.

ESPN Star Sports sells out inventory for WC final
 Some commercial spots for the India-Pakistan combat sell for Rs.1.8million; final fetches a little more.
 
 

India-Australia match delivers 12.34 TVR

Vizeum India appointed as Nickelodeon’s AoR

Law & Kenneth appoints Vedobroto Roy as ECD

 
Lucas : 3D filmmaking will eventually take over
Dhaka University to hold short film fest in May

Tyroo partners with Cricket20.com

Starcom strengthens its Delhi team; other markets to follow

Imax in deal with PVR for digital theatre systems in India

TV Ratings
Top 10 Programmes (13/03/2011 to 19/03/2011)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/03/2011 to 19/03/2011)
Zee TV
Sony Entertainment TV
Star Plus
SAB
Colors
Star Cricket
Star Jalsha
Zee Cinema
Star Gold
Imagine TV
Zee Marathi
ETV Marathi
MAX
ESPN
Star Pravah
Zee Bangla
Source: www.indiantelevision.com
Today's Newsbreakers.......India
  		•  Tollywood's Mahesh Babu is new brand ambassador for ITC's Vivel
  		• Colgate introduces ‘Ask the Dentist' initiative
    Source: Hindu Business Line
       
  		• India Vs Sri Lanka: ESPN Star Sports hikes advertisement rates to Rs 20-24 lakhs/10 sec
  		• India Vs Sri Lanka: Dhoni stumps Bollywood stars and Sachin Tendulkar in ad space and time
    Source: Economic Times
       
  		• Emami Ropes In Neil Nitin Mukesh
    Source: NDTV.com
       
  		• Television Ad Spending Bounces Back, Unaffected by Online Growth
    Source: Media News International
  		• i-ads now on tv sets
  		• Face-lift for Pulsar, Discover
    Source: Business standard
       
  		• Viacom18 COO Rajesh Kamat To Join CA Media as India CEO
    Source: Techcircle
       
  		• Tyroo Hopes To Rake In More Revenues Through Rich Media Ads
    Source: VC Circle
       
  		• HUL hikes prices of laundry products
    Source: Times of India
       
  		• Ad spend growth pushes media industry profit: Ficci-KPMG
    Source: Indian Express
    International News
    		• Denny’s Pork Ploy: Not So New
    		• Cease-and-Desist Letters Start Flying Over Time Warner Cable iPad App
    		• At Fairchild, Consumer Is the New Black
    		• Is Virtual Media on the Rebound?
    		• Volvo Funds Live Mobile Stream of MLB Games
    		• MSG Re-Ups With Red Bulls
    		• Twitter Isn't Big Enough for Both Dorsey and Williams
    		• Dairy Queen Media Takes Sundaes to Spark
    Source: Ad Week
       
    		• Denny's Pork Ploy: Not So New
    		• Office Depot Creative Shifts to Zimmerman
    		• Dairy Queen Media Takes Sundaes to Spark
    		• TGI Friday's Serves Creative Biz to Wong, Doody
    		• Red Wing Shoes Is All-American, Makes Videos to Show It
    Source: Brand Week
       

  • Virtual advertising a new reality for Canucks
    Source: Vancouver Sun
       
    		• Online Advertising Optimization Company TidalTV Raises More Capital
    Source: TMC Net
       
  		• Neverblue Acquires International Performance-Based Online Advertising Agency, AKMG
    Source: San Francisco Chronicle
       
    		• Google to start behavioural advertising in Gmail
    Source: Computer Business Review
       
  		• Sky signs Xbox for product placement
    Source: Media Week
     
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