Sports
Scapia partners with Gujarat Titans as their official partner
Fans get exclusive matchday access and ‘The Game is Yours’ campaign for IPL 2026.
MUMBAI: Scapia just hit the jackpot with Gujarat Titans because when your credit card unlocks the dugout, even the boundary rope starts feeling like a VIP rope. Scapia has been appointed official credit card partner of Gujarat Titans ahead of IPL 2026, unlocking a series of fan-first experiences that take supporters beyond the stands and into the heart of the team.
Key offerings include:
Day with the Titans — A top winner and a referred friend will be flown to Ahmedabad to stay at ITC Narmada alongside the squad, gaining rare behind-the-scenes access to preparations and matchday life.
Scapia Titans Entourage — Select home-match winners will enjoy premium hospitality suites at Narendra Modi Stadium with prime views, food and beverages.
Scapia Supershot — A team-of-two digital hand-cricket contest on a live leaderboard, where top rankings unlock exclusive rewards and experiences throughout the season.
The campaign “The Game is Yours” aims to make fandom more immersive and personal, turning supporters into insiders rather than just spectators.
Scapia founder and CEO Anil Goteti said, “Our partnership with Gujarat Titans is about bringing fans closer to the game they love, not just as spectators, but as insiders. We are excited to unlock moments that fans rarely get to see.”
Gujarat Titans, COO Colonel Arvinder Singh added, “Innovation in fan engagement is key, and this partnership with Scapia allows us to create a more immersive and rewarding experience. With Scapia Supershot, we are reimagining hand-cricket in a digital, competitive way, enabling fans to actively participate.”
The collaboration reflects a shared focus on meaningful engagement, blending cricket’s passion with Scapia’s mission to deliver memorable, value-driven experiences.
In a season where every boundary matters, Scapia isn’t just sponsoring a team, it’s handing fans the keys to moments most only dream of, proving the best seats in the house aren’t always in the stadium; sometimes they’re right inside the team’s world.
Sports
IPL 2026 ad race sees digital-first categories dominate CTV
E-commerce leads CTV with 35 per cent share; Google tops linear TV
MUMBAI: In the IPL’s biggest face-off yet, it’s not just bat versus ball, it’s screen versus screen. And in IPL 2026, connected TV seems to be playing a very different game from traditional television. Fresh data from TAM Sports shows that advertising trends across Linear TV and CTV diverged sharply during the first 22 matches of the tournament, underlining how brands are splitting strategies across platforms.
On CTV, digital-first categories clearly stole the spotlight. E-commerce media, entertainment and social media alone accounted for a commanding 35 per cent share of ad volumes, followed by e-commerce services at 12 per cent. Smartphones (8 per cent), cars (7 per cent) and air conditioners (5 per cent) rounded off the top five, signalling a strong tilt towards tech-savvy, urban audiences.
Linear TV, however, told a more traditional story. Mouth fresheners led with a 14 per cent share, followed by e-commerce services at 12 per cent. Categories such as e-wallets, financial institutions and paints each held a 6 per cent share, reflecting mass-market consumption patterns that continue to anchor broadcast television.
The advertiser mix further highlights this split. On CTV, Star India (JioHotstar) dominated with a hefty 35 per cent share, followed by Google at 20 per cent. Havells India and Renault India each accounted for 4 per cent, while Reliance Consumer Products stood at 3 per cent.
On Linear TV, Google emerged as the top advertiser with a 13 per cent share, followed by Reliance Consumer Products at 9 per cent. Vishnu Packaging and Havells India held 6 per cent each, with K P Pan Foods at 5 per cent.
Despite these differences, there was notable overlap. More than 25 categories and over 20 advertisers were common across both platforms during the 22-match period. E-commerce, mouth fresheners, cars and paints featured prominently across screens, while brands like Star India (JioHotstar), Google and Reliance Consumer Products maintained strong cross-platform presence.
Yet, exclusivity is where the divergence becomes sharper. CTV saw over 15 exclusive categories and more than 25 exclusive advertisers, including smartphones, astrologers and fast food outlets. Linear TV mirrored this with over 15 exclusive categories and 20-plus advertisers, led by chocolates, jewellery and personal care.
The broader takeaway is clear. IPL advertising is no longer a one-screen strategy. CTV is fast emerging as a playground for digital-native, high-engagement categories, while Linear TV continues to deliver scale for traditional mass brands.
As the tournament progresses, one thing is evident: in the advertising IPL, it’s not just about where the eyeballs are, it’s about which screen they’re on.
