Sports
Scapia partners with Gujarat Titans as their official partner
Fans get exclusive matchday access and ‘The Game is Yours’ campaign for IPL 2026.
MUMBAI: Scapia just hit the jackpot with Gujarat Titans because when your credit card unlocks the dugout, even the boundary rope starts feeling like a VIP rope. Scapia has been appointed official credit card partner of Gujarat Titans ahead of IPL 2026, unlocking a series of fan-first experiences that take supporters beyond the stands and into the heart of the team.
Key offerings include:
Day with the Titans — A top winner and a referred friend will be flown to Ahmedabad to stay at ITC Narmada alongside the squad, gaining rare behind-the-scenes access to preparations and matchday life.
Scapia Titans Entourage — Select home-match winners will enjoy premium hospitality suites at Narendra Modi Stadium with prime views, food and beverages.
Scapia Supershot — A team-of-two digital hand-cricket contest on a live leaderboard, where top rankings unlock exclusive rewards and experiences throughout the season.
The campaign “The Game is Yours” aims to make fandom more immersive and personal, turning supporters into insiders rather than just spectators.
Scapia founder and CEO Anil Goteti said, “Our partnership with Gujarat Titans is about bringing fans closer to the game they love, not just as spectators, but as insiders. We are excited to unlock moments that fans rarely get to see.”
Gujarat Titans, COO Colonel Arvinder Singh added, “Innovation in fan engagement is key, and this partnership with Scapia allows us to create a more immersive and rewarding experience. With Scapia Supershot, we are reimagining hand-cricket in a digital, competitive way, enabling fans to actively participate.”
The collaboration reflects a shared focus on meaningful engagement, blending cricket’s passion with Scapia’s mission to deliver memorable, value-driven experiences.
In a season where every boundary matters, Scapia isn’t just sponsoring a team, it’s handing fans the keys to moments most only dream of, proving the best seats in the house aren’t always in the stadium; sometimes they’re right inside the team’s world.
Sports
Sony Sports launches Kannada channel to expand Karnataka reach
Network sharpens regional push with new Kannada offering, stacking cricket, global sports, and the Asian Games 2026
Mumbai: Sony Sports Network has stepped harder on the regional accelerator, launching Sony Sports Ten 4 Kannada as it targets Karnataka’s sizeable and sports-hungry audience.
The move marks a deeper foray into language-led broadcasting, with the network betting that fans increasingly want sport in their own tongue—not merely subtitled, but culturally tuned. The Kannada channel follows closely on the heels of its Tamil and Telugu launches in 2025, signalling a clear strategy: go local, scale fast.
With this addition, Sony Sports Network’s portfolio swells to 11 sports channels spanning five languages—English, Hindi, Tamil, Telugu and Kannada—cementing its pitch as one of India’s most expansive multi-language sports broadcasters.
The new channel arrives armed with a dense calendar. India’s bilateral tours of England, Sri Lanka and New Zealand headline the cricket slate, alongside the Women’s Asia Cup T20. Further out, the Asian Games Aichi-Nagoya 2026—featuring 41 disciplines including cricket, hockey and kabaddi—adds heft to the line-up.
Beyond the pitch, the offering stretches across global and domestic properties: UEFA Champions League, FA Cup, Indian Super League and UFC, all packaged with Kannada commentary and presentation.
“The South market is one of the most significant, accounting for about a third of the overall television viewership, and Karnataka is among one of the most dynamic and high-potential sports markets in the country,” said Rajesh Kaul, chief revenue officer and business head, sports and international, Sony Pictures Networks India. “As consumption increasingly shifts towards language-first experiences, regionalisation is no longer an option but a strategic imperative. With Sony Sports Ten 4 Kannada, we are deepening our commitment to this market, bringing fans closer to the action through a more immersive, culturally relevant viewing experience. This launch not only expands our regional footprint but also strengthens our ability to unlock new audiences and deliver greater value to our partners across an action-packed sporting calendar.”
Available across major distribution platforms, the channel aims to reach viewers across urban and rural Karnataka alike.
The message is unmistakable: in India’s fragmented media market, language is leverage—and Sony Sports intends to use it.
