Sports
Pickleball Now named broadcast partner for Pickleball World Cup 2026
Tournament reaches fans across six markets through YouTube, CTV and OTT platforms
MUMBAI: Pickleball is getting a bigger stage, with Pickleball Now named the broadcast partner for the Pickleball World Cup 2026, taking the global tournament to viewers through its YouTube, connected TV (CTV) and OTT network.
The tournament began on August 30 in Da Nang, Vietnam, bringing together players representing 64 countries. The competition is scheduled to run until September 6.
Under the broadcast partnership, Pickleball Now is distributing World Cup coverage across platforms including Karo Stream, Yupp and Singtel in Singapore.
Together, the distribution network gives Pickleball Now access to more than one million viewers across India, Singapore, the Middle East, North Africa, the US and Canada. The multi-platform approach also allows the tournament to reach audiences beyond traditional sports broadcasting, particularly as pickleball continues to build a following across international markets.
In India, Pickleball Now content is available through Jio TV and Jio TV+, Airtel Xstream, OTTplay, Binge, Voda-Vi Subs, Watcho and VZY, as well as Sun Direct Go and Waves.
Its content is also distributed to connected TV audiences through devices from Samsung, LG and Xiaomi via Amagi.
The World Cup partnership adds to Pickleball Now’s growing portfolio of competitive pickleball coverage. The platform has previously broadcast and covered tournaments including NPL Brisbane, NPL Sydney, PWR DUPR India Masters 2024 and IPBL 2025.
With the sport gaining momentum across countries and formats, Pickleball Now is using a broad digital distribution strategy to put more matches in front of viewers, strengthening its position as a specialist media platform for the rapidly growing pickleball ecosystem.
