Five DD channels licensed to ATN for Canadian diaspora
MUMBAI: Indian state-owned pubcaster Doordarshan is headed to Canada, the land of the maple leaf. And partnering it on its journey
The deal has ATN getting exclusive rights to the five television services, namely DD India, DD News, DD Bharati, DD Urdu and DD Sports. The channels will have the tag ATN added before them, according to a release issued by it.
Says DD director general Tipurari Sharan, "In Canada, Indians form one of the most respected and
ATN president & CEO Shan Chandrasekar adds, "India is the world‘s largest democracy and has a population of over a billion People. We are delighted to be associated with the launch of India‘s official national broadcaster Doordarshan which is similar to the BBC in the UK and CBC in Canada. We have aggressive plans to add substantial value to our diaspora and enhance our strong customer base on cable, satellite and credible distributors across Canada."
In addition to the existing subscriber base, with the launch of these new channels, ATN expects to gain new subscribers through cable, satellite and IPTV platforms across Canada.