I&B Ministry
MeitY & Reliance Foundation launch e-SafeHER cyber training for Women
Programme aims to train one million rural women in cyber safety over three years
NEW DELHI: The Ministry of Electronics and Information Technology has partnered with Reliance Foundation and C-DAC Hyderabad to launch ‘e-SafeHER’, a nationwide cyber security awareness programme aimed at empowering one million women across rural India.
Anchored under the Information Security Education and Awareness Programme, the initiative will focus on building digital confidence and safe online practices among women who are increasingly using digital platforms for financial transactions, livelihoods and essential services.
The programme will be rolled out through a community-led model, with training delivered via women’s self-help groups and grassroots networks. C-DAC Hyderabad will develop and localise training content, while Reliance Foundation will drive on-ground implementation using its rural outreach platforms.
Speaking on the launch, Ministry of Electronics and Information Technology secretary S Krishnan said, “e-SafeHER is an exciting opportunity to bring together knowledge and collaboration to build a cyber secure Bharat. Through this initiative, women from even the remotest regions will be empowered to participate safely in the digital ecosystem.”
Echoing this, Reliance Foundation director Isha Ambani said the initiative aims to equip women with the skills needed to navigate the online world safely. She added that the goal is to enable one million “Cyber Sakhis” who can confidently adopt digital tools to improve their lives and livelihoods.
The programme will begin with pilot training in Madhya Pradesh and Odisha, before scaling nationwide through a phased approach. It will use multilingual content, audio-visual modules and blended learning formats to ensure accessibility and engagement.
Designed for long-term impact, e-SafeHER will be integrated into existing digital literacy and women’s empowerment programmes, avoiding the need for parallel infrastructure. The initiative also aims to drive measurable behavioural change, from improved awareness of cyber risks to safer digital transactions.
By combining policy, technology and grassroots reach, the programme looks to bridge not just the digital divide, but the digital safety gap, ensuring that inclusion goes hand in hand with security.
I&B Ministry
MeitY proposes continuous labelling for AI-generated content
Draft IT Rules amendments mandate visible labels, feedback open till May 7, 2026
MUMBAI: If AI is blurring the line between real and rendered, the government wants the label to do the talking non-stop. The Ministry of Electronics and Information Technology has proposed tighter disclosure norms for AI-generated content, signalling a sharper regulatory push on transparency across digital platforms.
Under draft amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the Ministry has moved to strengthen how such content is identified. The key shift lies in Rule 3, sub-rule (3), clause (a), sub-clause (ii), where the earlier requirement of “prominent visibility” is being replaced with a stricter mandate labels must now remain “continuous and clearly visible” for the entire duration of the content.
In simple terms, no more blink-and-miss disclaimers. If content is AI-generated, the label must stay on screen, start to finish.
The Ministry has also extended the deadline for stakeholder feedback on the proposed changes to May 7, 2026, widening the consultation window as it seeks industry and public input. The move follows earlier consultation papers released on March 30 and April 10, which addressed intermediary compliance and digital media oversight in light of existing advisories and directions.
Alongside the amendments, the government has released multiple documents, including draft rules covering intermediary obligations, artificially generated information and digital media governance, as well as a consolidated version of the IT Rules incorporating the proposed revisions.
The direction of travel is clear. As AI-generated content becomes more sophisticated and more difficult to distinguish from reality, the regulatory response is shifting from guidance to enforceable visibility.
For platforms and creators alike, the message is straightforward: if it’s generated, it must be declared and not just once, but all the way through.
