Movies
Green Gold Animation creates CG character for Telugu film Rākāsā
Chhota Bheem studio expands into mainstream VFX with dialogue-free digital lead.
MUMBAI: Green Gold Animation, the house that gave India Chhota Bheem, is now stepping out of the kids’ zone and into the big screen with a rather silent but powerful performer. The Hyderabad-based studio’s VFX division has delivered a fully computer-generated character for the upcoming Telugu-language comedy-fantasy thriller Rākāsā, set for theatrical release on 3 April 2026. Directed by Manasa Sharma and produced by Niharika Konidela under Pink Elephant Pictures in collaboration with Zee Studios, the film marks a notable move for Green Gold into complex, character-driven work for mainstream cinema.
What makes the project stand out is its ambitious central character, a completely digital creation that does not speak a single line. Instead, the character relies entirely on animation, movement, facial expressions and body language to convey emotion and connect with audiences. This is a relatively unexplored approach in Telugu cinema at this scale.
Green Gold’s VFX team was involved from early pre-production through to final delivery, completing over 750 CG shots with a team of more than 100 artists. The work included detailed character animation, performance design and fluid simulations, all executed within tight timelines and practical budgets through strong planning and close collaboration.
Green Gold Animation founder & CEO Rajiv Chilaka said the project pushed the team to approach character creation differently. “Building a fully digital character where every emotion had to come through performance and detailing was very meaningful,” he noted.
Green Gold VFX supervisor and VFX creative director Murali Manohar Reddy added that the emotional depth had to be communicated entirely through visual performance. “This wasn’t about reinventing technology, but about using our tools and processes with precision to serve the story,” he said.
Producer Niharika Konidela praised the collaboration, saying the Green Gold VFX team understood the vision and brought strong detail and emotion to the character while working within practical constraints.
The film blends humour, action and mythological elements, following an NRI protagonist on a chaotic and magical adventure. It stars Sangeet Shobhan, Nayan Sarika, Vennela Kishore, Brahmaji and Ashish Vidyarthi, with music by Anudeep Dev.
For a studio best known for colourful kids’ animation, delivering a silent, emotionally expressive CG lead for a mainstream theatrical release is quite the plot twist. With Rākāsā, Green Gold Animation is quietly proving it can speak volumes even without dialogue.
Hollywood
Disney to cut 1,000 jobs in major restructuring drive
Layoffs span ESPN, studios and tech as company pivots to growth
MUMBAI: The magic isn’t disappearing but it is being reorganised. The Walt Disney Company has announced plans to cut around 1,000 jobs as part of a sweeping restructuring effort aimed at sharpening its edge in an increasingly unpredictable entertainment landscape. The move, led by CEO Josh D’Amaro, reflects a broader internal reset as the company rethinks how it operates, allocates resources and competes in a fast-evolving industry. In a memo to employees, D’Amaro acknowledged the difficulty of the decision but framed it as a necessary step to ensure Disney remains “efficient, innovative, and responsive” to rapid shifts in consumer behaviour and technology.
The layoffs will span multiple divisions, including marketing, film and television studios, ESPN, technology teams and corporate functions. Notifications have already begun, signalling that the restructuring is not a distant plan but an active transition underway.
Importantly, the company has clarified that the cuts are not performance-driven. Instead, they form part of a wider transformation strategy aimed at building a leaner, more agile organisation, one better equipped to respond to streaming dynamics, digital disruption and evolving audience expectations.
The timing is telling. The global entertainment industry is in the middle of a structural shift, with traditional television revenues under pressure and box office returns becoming increasingly volatile. Meanwhile, streaming platforms and digital-first competitors continue to redraw the rules of engagement, forcing legacy players to rethink scale, speed and storytelling formats.
For Disney, long synonymous with blockbuster franchises and timeless storytelling, the pivot is both strategic and symbolic. The company is doubling down on technology, direct-to-consumer services and content ecosystems that align with modern viewing habits, where audiences expect immediacy, personalisation and cross-platform experiences.
Even as the restructuring unfolds, D’Amaro struck a note of optimism, reiterating Disney’s commitment to creativity and long-term growth. Support measures for affected employees are expected as part of the transition, though details remain limited.
In essence, this is less about cutting back and more about reshaping forward. As Disney redraws its organisational map, the message is clear, in today’s entertainment world, even the most magical kingdoms must evolve or risk being left behind.
