Brands
WforWoman debuts Spring Summer 2026 collection at Paris Fashion Week
Aditya Birla brand becomes first Indian wear label to present at Paris runway.
MUMBAI: From kurta to couture runway, Indian ethnic wear has just taken a confident stroll through Paris. WforWoman, the contemporary Indian wear label from Aditya Birla Fashion and Retail Ltd., has showcased its Spring Summer 2026 collection at Paris Fashion Week, becoming the first Indian wear brand to present its designs at the global fashion event.
The runway appearance marks a significant step in the brand’s international ambitions. After making its international debut in New York last year, the Paris showcase signals the label’s growing push to position modern Indian ethnic wear within the global fashion conversation.
Speaking on the milestone, Aditya Birla Fashion and Retail Ltd chief executive officer of the TCNS Division Anant Daga described the moment as an important recognition for Indian design on the international stage. “For years, we have been redefining how the world perceives Indian ethnic wear by blending tradition with modernity. Seeing our silhouettes presented on the runway in Paris is powerful and deeply meaningful,” he said.
The Paris showcase featured a curated runway presentation that combined festive, occasion and contemporary silhouettes. The collection highlighted how modern Indian fashion balances heritage craftsmanship with everyday wearability while appealing to a global audience.
Rather than presenting ethnic wear as traditional costume or couture, the collection positioned high street Indian fashion confidently alongside international design houses, reflecting a shift in how Indian style is perceived globally.
The Spring Summer 2026 line was structured around four thematic capsules that interpret Indian fashion through a contemporary lens.
Poetic Reverie: Summer Weddings featured soft pastels, flowing fabrics and delicate embellishments designed for warm weather celebrations, evoking the romance and elegance of modern wedding occasions.
Pristine Summer explored clean bicolour palettes and refined silhouettes suited for daytime festivities and summer gatherings, presenting Indian dressing with a minimalist global aesthetic.
Youthful Celebration introduced vibrant prints, lively shapes and playful details such as flowing capes and potlis, bringing a youthful energy to festive wear.
Holiday: The Indian Way reimagined resort dressing through relaxed silhouettes, bold prints and graphic accents designed for travel, leisure and summer getaways.
The Paris debut reflects the brand’s broader ambition to position Indian ethnic fashion as an evolving force within global style culture. As international fashion increasingly embraces diverse design narratives, WforWoman’s presence on the Paris runway signals a growing appetite for contemporary Indian aesthetics.
Following the showcase, the Spring Summer 2026 collection is now available across WforWoman stores in India and through the brand’s official website, bringing its Paris runway moment directly to customers at home.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
