MAM
Sandeep Jain joins Publicis Groupe as SVP business development at Publicis Digital Experience
Former Metadome sales head to drive DX growth in India
MUMBAI: Sandeep Jain has stepped into a new role at Publicis Groupe, joining as senior vice president at Publicis Digital Experience, where he will lead business development for the group’s digital experience business in India.
Jain announced the move after a five quarter stint as head of sales at Metadome.ai, where he led global sales for the company’s extended reality platform spanning 3D rendering, AR, VR and AI powered virtual agents. Automotive, home décor and fashion and beauty were among its strongest verticals, though the platform catered to any brand seeking immersive product visualisation at scale.
Jain described the move as an “exciting new chapter”, thanking Metadome’s leadership for their guidance and mentorship, and expressing confidence in the company’s continued dominance in the XR space.
At Publicis Digital Experience, he will steer growth across India, building on more than two decades of experience across digital transformation, cloud, media technologies and enterprise sales.
Before Metadome, Jain headed enterprise greenfield business for India at Adobe, where he focused on expanding its digital experience and customer experience portfolio. He worked closely with retail, ecommerce and manufacturing clients, onboarding several enterprises to Adobe Experience Platform solutions including AEM, Adobe Commerce, Adobe Analytics and Firefly.
His career also includes leadership roles at Ciena, NTT and Hewlett Packard Enterprise, alongside a long stint at Cisco where he was named top account manager twice and closed multimillion dollar deals in the media and cable sector. He began his career in the US with AT&T, working on early VoIP solutions and network architecture.
With a track record that spans optical networks to immersive commerce, Jain now turns his focus to scaling Publicis Digital Experience ambitions in India. If his past innings are anything to go by, the new svp may well turn digital experience into a growth experience.
MAM
Catch launches TVC for iodised pink rock salt push
DS Group expands beyond spices with campaign going live April 20
MUMBAI: A pinch of salt just got a personality and a prime-time slot to match. Catch Salt & Spices, part of the Dharampal Satyapal Group, has rolled out its first television campaign for Catch Premium Iodised Pink Rock Salt, signalling a clear step beyond its core spices and sprinklers play. Conceptualised by Dentsu Creative Webchutney, the campaign leans into a product-led narrative, aiming to build awareness in the relatively less-explored salt segment. The film goes live from April 20 across television and digital platforms, including social media and OTT, as the brand seeks scale and visibility.
Set in a neighbourhood play area, the TVC swaps hard selling for a slice-of-life moment. Two mothers chat while their children hover nearby until a young girl takes centre stage, confidently breaking down the origins and benefits of pink rock salt. The message lands softly but clearly: even everyday ingredients now come with a story.
The creative pivot reflects a broader shift in consumer behaviour. Salt, long treated as a commodity, is being reframed as a conscious choice part health cue, part lifestyle signal. By placing a child at the centre of the narrative, the film plays on the idea that awareness is no longer confined to adults; it’s trickling down, reshaping household decisions.
For DS Group, the campaign marks more than a product launch, it’s a category expansion. With Catch already established in spices, the move into salt positions the brand to tap into adjacent kitchen essentials, while reinforcing its long-standing thought that food is more than just fuel.
In a market where differentiation is often hard to sprinkle in, Catch is betting that storytelling and a dash of everyday relatability can do the heavy lifting.
