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Rasha Thadani, Rohit Saraf bring romance to Nykaa Cosmetics’ new lipstick campaign
Three films capture playful encounters and a love story sparked by a single swipe
MUMBAI: Love at first sight gets a beauty makeover. Nykaa Cosmetics has brought together Rasha Thadani and Rohit Saraf for a three-film campaign promoting its Lovestruck Lipstick, giving the classic romance trope a playful twist with a little help from a swipe of colour.
Titled around the idea of “Love At First Swipe”, the campaign follows a chance encounter that develops into a series of flirtatious moments, leaving the two protagonists wondering whether their connection is coincidence or something more.
The first film sets the story in motion with an unexpected meeting between Thadani, the face of Nykaa Cosmetics, and Saraf. A fleeting moment turns into a memorable first impression, setting the stage for what follows.
In the second film, the duo cross paths again at a party, where the chemistry becomes harder to ignore and the Lovestruck Lipstick makes its presence felt. The third instalment brings one more encounter, leaving the romantic storyline open-ended and viewers wanting another swipe.
While the on-screen chemistry drives the narrative, the lipstick remains central to the campaign. The product is woven into the encounters, positioning it as an accessory to those moments when making an impression matters.
Lovestruck Lipstick features rich velvet colour, a smooth matte finish and a one-swipe payoff. Powered by Velvet Flex Technology, its formula creates a lightweight, flexible layer of colour designed for comfortable wear.
Available in 12 shades, the range spans everyday neutrals and more expressive hues, offering consumers options for different occasions and moods.
The campaign combines beauty and romance to build a story around the product, using the idea of an instant connection to highlight the lipstick’s colour payoff and finish.
Priced at Rs 799, Nykaa Cosmetics’ Lovestruck Lipstick is available on Nykaa.com, the Nykaa app and across Nykaa stores. With Thadani and Saraf leading the three-film narrative, the campaign turns a familiar romantic spark into a beauty proposition: sometimes, all it takes is one swipe.
