Ranveer Singh named brand ambassador for Gresbond by Kajaria

NEW DELHI: Bollywood’s biggest showman has found a new stage: the floor. Gresbond by Kajaria, the tile-fixing solutions brand from Kajaria Ceramics Limited, has named Ranveer Singh as its brand ambassador. He will front a new campaign, “Tile Expert Ka Tile Adhesive”, which goes live across India from 16 October, 2026.

Singh continues to represent Kajaria, India’s leading tile manufacturer. His link with Gresbond brings together two halves of the same story: the expertise that goes into making the tile and the expertise required to fix it right.

The brand is clear about why it chose him. Known as the ultimate Indian showman and generational performer, Singh embodies the ethos of the brand: a self-made journey shaped by ambition, determination and an unwavering pursuit of excellence.

The proposition behind Gresbond is simple. Built by Kajaria, it was created with the belief that the people who understand tiles best also understand what it takes to fix them. It offers a complete range of tile-fixing and surface-care solutions, including tile adhesives, epoxy and cementitious grouts, surface cleaners and professional tiling tools.

The campaign brings that idea to life through a series of films starring Singh and showcasing Gresbond products. It will roll out nationally from16  October, 2026, across digital, social media, out-of-home and on-ground activations.

Singh said: “My association with Kajaria over the years has been incredible. I’ve always admired the brand’s commitment to innovation and design. With Gresbond, that same focus on quality and expertise extends to what lies beneath every beautiful space. Gresbond offers premium tile fixing solutions for every surface and every space, ensuring that every design has the right foundation to last. For me, great design is equally about what you see and the expertise that makes it endure.”

The analysis is simple. Tile adhesive is not a glamorous category, and nobody admires a floor for what sits under it. Kajaria is tackling that head on by pairing an unglamorous product with one of the most recognisable faces in the country, and by anchoring the pitch in a line that is easy to remember: whoever knows the tile knows how to fix it.

Kartik Kajaria, who leads the Gresbond business, added: “Bringing Ranveer Singh to Gresbond represents Kajaria Ceramics’ commitment to scale Gresbond by Kajaria. We have spent the last few years building the business, strengthening our products, manufacturing capabilities and distribution network, and now we want to take the category to a much larger audience. Tile fixing is an extremely important part of the overall tiling experience, yet it remains a category that many consumers do not think about enough. A beautiful tile deserves the right adhesive, grout and care to ensure that the installation performs the way it should. Our new campaign with Ranveer brings this message to consumers in a fun, energetic and memorable way. We are truly excited to have him join us on this journey as we work towards making Gresbond synonymous with expert tile fixing in India.”

That statement sets out the order of play. The company has spent the past few years building products, manufacturing capabilities and distribution. Now it wants consumers to care. The campaign is the step that turns a well-built business into a better-known one.

The product range gives the ambassador plenty to talk about. Gresbond offers a growing portfolio of tile adhesives covering ceramic, vitrified, natural stone and large-format applications, alongside epoxy and cementitious grouts, surface cleaners and professional tiling tools. Its range includes products designed for indoor, outdoor and wet-area applications, with specialised solutions for large-format tiles and tile-on-tile installations.

For Kajaria, the move completes a neat circle: a star who already represents the tiles now stands behind what holds them down.