MAM
Pee Safe launches podcast ‘Unmute with Pee Safe’ to help women own their voice
Pee Safe reintroduces its podcast series with conversations that inspire confidence, authenticity, and honest dialogue.
MUMBAI: Pee Safe is proud to re-launch its podcast series, Pee Room Conversations, with a fresh perspective “Unmute with Pee Safe.” The series aims to create a safe space for women to openly discuss the challenges they face in daily life. By encouraging honest and authentic conversations, the podcast highlights how societal pressures, particularly the expectation to always be “likeable,” influence women’s decisions and self-expression.
The first episode of Season 4, titled Episode 1 – The Pressure to Be Likeable, explores how women often adjust their tone, opinions, and aspirations to fit societal expectations at work, in personal life, and beyond. This constant self-adjustment can leave women feeling drained and restricted. The series introduces the idea of “unmuting” as a powerful act, making a conscious choice to express oneself fully and confidently.
Speaking about the launch, Pee Safe founder Vikas Bagaria said, “Empowerment begins with honest conversations. Through ‘Unmute,’ we aim to create a space where women can speak freely without the burden of constantly limiting themselves. This series celebrates women owning their voice with confidence and authenticity.”
The episode features insights from experts including Ankita, director and category head for fem care and grooming at Blinkit; Aarushi Lohani, co-founder of Find Your Fit; Garima, dentist and influencer; Tanya Mehra, child nutritionist and mom blogger; and Srishti Jain, co-founder of Feeding India. They share experiences on how the pressure to be likeable impacts careers, decision-making, and life, while offering strategies to regain authenticity and self-confidence.
With “Unmute with Pee Safe,” the brand continues to demonstrate its commitment to empowering women beyond its products, inspiring them to be more confident and embrace positive change. Pee Safe emphasizes that true empowerment begins when women choose to unmute themselves.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
