Brands
Over 12 tons of KitKats chocolate bars stolen in Italy, company’s witty reply goes viral
Truck carrying new F1-themed bars vanishes en route, sparking supply concerns
LONDON: A shipment of more than 12 tonnes of KitKat bars has been stolen in Europe, triggering concerns over supply disruptions just days before the Easter rush.
According to Agence France-Presse, the consignment, comprising 413,793 units of a newly launched chocolate range, vanished during transit between Italy and Poland. The truck had departed from a Nestlé factory in central Italy and was travelling a 1,300 km route when it was intercepted. Both the vehicle and its driver remain unaccounted for, with authorities yet to disclose where the theft occurred.
The stolen cargo included a special edition of KitKat inspired by Formula One, featuring race car-shaped chocolates launched as part of the brand’s new global partnership with the sport.
The timing of the heist has raised alarms within the industry. Easter is one of the busiest periods for confectionery sales across Europe, and the loss of such a large shipment initially led to fears of empty shelves, particularly for the newly introduced variants. The company, however, has since indicated it is working to reroute stock to minimise disruption.
In a statement, Nestlé said: “We always encouraged people to have a break with KITKAT, but it seems thieves have taken the message too literally and made a break with more than 12 tonnes of our chocolate. Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue for businesses of all sizes.”
Behind the light-hearted tone, the company has moved swiftly to contain the fallout. Each bar in the missing shipment carries a unique batch code, allowing it to be traced if it reappears in the market. Retailers and wholesalers across Europe have been asked to scan suspicious stock, with systems in place to alert both the company and law enforcement if stolen goods are identified.
There is growing concern that the chocolates could surface through unofficial sales channels, including small independent vendors or black-market networks, often at discounted prices. Industry experts say such thefts are becoming more organised, targeting high-value, fast-moving consumer goods.
Investigations are ongoing in coordination with local authorities and supply chain partners, as efforts continue to locate the missing consignment and identify those responsible.
For now, Nestlé appears determined to ensure consumers still get their Easter treats, even if this particular break proved a little too costly.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
