Shamsuddin Jasani gets additional responsibility for Isobar Consulting south Asia

NEW DELHI: Isobar group managing director - south Asia Shamsuddin Jasani has been given the additional responsibility for Isobar Consulting south Asia. He will head the division that was launched earlier this year to respond to the demand for customer-centric solutions to drive growth.

Dentsu announced the launch of Isobar Consulting earlier in July 2020. The agency helps brands define their digital transformation strategies and construct roadmaps to unlock their business growth. Isobar Consulting is led by Priyanka Agrawal as country head. Additionally, the agency had also appointed Rahul Vengalil as chief business officer. Both Agrawal and Vengalil had been reporting to Jasani, who will continue to be based out of Mumbai.

Jasani launched Isobar in August 2008 in India. Over the course of 12 years, he has transformed it into one of the biggest digital agencies in the country. Today, Isobar India is catering to brands across different genres.  

He has over 20 years of experience in the digital industry and has worked for brands such as Mediaturf Worldwide and Hungama Digital in the past.