Bata appoints Sumit Kumar as VP, Marketing & Customer Services
MUMBAI: Bata India has appointed Sumit Kumar as the new vice president, marketing & customer services with effect from 2 September.
He will be responsible for driving growth and expansion of the market share in India.
Kumar was earlier associated with Marks & Spencer India as marketing head. He held all the marketing function for India business from external communication & PR, store environment & in-store communication, customer relationship management & customer insight unit.
Our strategy and investment programme will continue to drive a cohesive and consistent marketing journey feels Sumit Kumar
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On his appointment, Kumar said “I feel privileged to have this opportunity. We, at Bata, are strongly poised to take the growth trajectory to the next level. We have a strong understanding on consumer needs and are relentlessly focused on improving customer service and quality sales growth. Our strategy and investment programme will continue to drive a cohesive and consistent marketing journey.”
In his professional career, spanning over 16 years, he has worked with market leading companies and has been responsible for formulating & executing business strategies to achieve P&L objectives in sectors like Retail, Food & Hospitality.
Kumar also received the "Star Youth Achievers Award" in 2013 from Global Youth Marketing Forum for work in youth marketing and featured amongst the top 50 most talented brand builders.