Brands
Manoj Kohli joins Adobe International Advisory Board to steer AI shift
Former Airtel CEO to guide global clients through digital and AI transformation
NEW DELHI: Manoj Kohli, former India head of SoftBank and ex-CEO of Bharti Airtel, has joined the Adobe International Advisory Board, signalling Adobe’s continued push to help businesses navigate the fast-evolving AI landscape.
The advisory board, set up in 2021, brings together global leaders to guide organisations through technological and strategic change. Kohli’s appointment adds nearly five decades of leadership experience spanning telecom, technology, renewable energy and digital innovation.
Currently chairman and managing partner at MK Knowledge LLP, Kohli advises CEOs and founders across Asia Pacific, the Middle East and the United States. He is also actively involved in mentoring and teaching leadership at global business schools.
Speaking on the appointment, Manoj Kohli said, “I’m delighted to join the Adobe International Advisory Board to work with customers at this pivotal time when AI is rapidly transforming how customers discover and engage with brands, and reshaping how enterprises operate and create value. Adobe has consistently enabled organisations to enhance creativity and productivity, and orchestrate personalised experiences to drive growth. I look forward to contributing my perspective and working closely with fellow leaders to help shape their next era of growth.”
Welcoming him to the board, Adobe president JAPAC Ben Goodman said, “India is one of the fastest-growing digital markets in the world, and organisations are increasingly looking to AI and digital experience technologies to drive innovation and growth. Manoj’s extensive leadership experience and strong focus on excellence and integrity will be invaluable for our customers as they navigate complexity, unlock new growth opportunities, and deliver exceptional experiences at scale.”
Kohli previously led SoftBank’s India operations, overseeing more than $15 billion in investments across high-growth companies such as Ola, OYO, Zomato, Lenskart, Meesho, Flipkart, Swiggy and Delhivery. His tenure at Bharti Airtel saw the telecom giant expand from two million to over 400 million customers, cementing its position as a global player.
With digital transformation accelerating across industries, Adobe is betting on seasoned leaders like Kohli to help clients translate strategy into sustained growth. His appointment underscores a broader trend where experience meets innovation, as companies look to balance legacy strengths with future-ready thinking.
Brands
Britannia 5050 expands premium range with caramel dipped sandwich
New launch blends 50 per cent crunch and 50 per cent melt amid premium snack shift
MUMBAI: It’s not just crunch time anymore, it’s crunch meets caramel curtain call. After more than three decades of owning the sweet-salty sweet spot, Britannia’s 5050 is now leaning into indulgence, adding a caramel twist to its evolving playbook. The brand has introduced the Britannia 5050 Caramel Dipped Crunchy Layered Sandwich, extending its recently launched premium “dipped” range that began with its cheese variant earlier this year.
At the heart of the new offering is a familiar equation with a richer finish 50 per cent crunch and 50 per cent melt reimagined through a caramel-forward profile. The product combines layered, baked crispiness with a smooth caramel coating, tapping into a noticeable shift in how India snacks today.
That shift is less about choosing between textures and more about having both. As consumer preferences tilt towards premiumisation, “melt-in-the-mouth” experiences are increasingly complementing traditional crunchy formats. Add to that the rising popularity of caramel across both Western-style treats and Indian taste adaptations, and the timing begins to make sense.
The result is a deliberately engineered “crunch-to-melt” transition, a multi-sensory bite designed to turn routine snacking into something a little more indulgent. It is also a clear signal of how legacy brands are reworking familiar formats to stay relevant in a market that now expects novelty as much as nostalgia.
Britannia vice-president for marketing Siddharth Gupta pointed to this evolving behaviour, noting that the brand is pushing the 5050 idea beyond flavour into texture. The move, he said, reflects a broader attempt to align with changing consumer expectations while strengthening its position in the premium snacking segment.
The caramel and cheese dipped variants are currently available across select cities through retail outlets and quick commerce platforms, marking Britannia’s continued push into high-frequency, high-indulgence snacking occasions.
If the original 5050 was about balance, this new chapter is about contrast with a glossy caramel finish.
