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Manforce brings Manasvi Mamgai on board as its brand ambassador

Actor joins Sunny Leone, AI avatar Myra Kapoor in new phase of storytelling

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NEW DELHI: Manforce Condoms, the flagship sexual wellness brand from Mankind Pharma, has signed Manasvi Mamgai as its newest brand ambassador, marking a fresh push to evolve its messaging for a more modern audience.

Mamgai, who rose to prominence after winning Femina Miss India World 2010 and has since built a presence across film and global platforms, is expected to bring a confident, contemporary voice to the brand’s communication.

She joins an existing line-up that includes Sunny Leone and the AI-powered persona Myra Kapoor, reflecting the brand’s mix of familiarity and forward-looking storytelling. The move signals a shift towards sharper product-led narratives while retaining Manforce’s signature bold tone.

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Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said Manasvi Mamgai’s persona aligns well with the brand’s evolving focus. “As we move towards a more product-focused approach, her presence will help us communicate in a way that feels both authentic and compelling for today’s audience,” he noted.

For her part, Manasvi Mamgai said the association resonates with her own beliefs around awareness and responsible conversations. “I am delighted to be associated with Manforce, a brand that has consistently promoted awareness while evolving its narrative towards more meaningful communication,” she said.

Over the years, Manforce has positioned itself at the forefront of conversations around intimacy and self-expression, often breaking taboos in a traditionally conservative category. With Mamgai on board, the brand is looking to deepen that connection while appealing to a new generation of consumers.

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As competition in the sexual wellness space intensifies, Manforce’s latest move suggests it is not just adding a new face, but sharpening its voice for what comes next.

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Brands

Ujjwal Jain steps down from PhonePe’s Share.Market to start new chapter

Founder behind WealthDesk and OpenQ exits after decade-long fintech journey

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BENGALURU: Ujjwal Jain, the entrepreneur behind platforms such as WealthDesk and OpenQ, has stepped down from his role as chief executive of Share.Market, the investing platform backed by PhonePe, marking the end of a decade-long journey in India’s capital markets space.

In a reflective note, Jain described his journey from launching WealthDesk in 2016 to building a broader ecosystem that eventually became part of PhonePe. Over the years, his ventures focused on bringing data-driven investing tools and model portfolios closer to retail investors, a space that has seen rapid evolution alongside the rise of discount broking.

WealthDesk introduced curated “WealthBaskets” to simplify portfolio investing, while OpenQ expanded access to quantitative research and analytics. Both platforms were later acquired by PhonePe, forming the backbone of Share.Market, which Jain helped scale as a mass-market investing product.

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Calling the experience “brutal” yet deeply fulfilling, Jain credited colleagues, investors and industry partners for shaping the journey, highlighting the role of the PhonePe team in building Share.Market into a large-scale platform.

His exit comes at a time when artificial intelligence is beginning to reshape financial services globally. Jain indicated that his next move will focus on this shift, hinting at a renewed push into the intersection of AI and capital markets.

Prior to his entrepreneurial stint, Jain worked with MSCI Inc. on index products and technology, and with D. E. Shaw India Financial Services in algorithmic trading and high-frequency systems.

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While he has not disclosed specifics of his next venture, Jain framed the move not as a departure but a reset, signalling that his next chapter will aim to tackle even larger challenges in India’s evolving investment landscape.

With one chapter closed and another underway, the focus now shifts to what Jain builds next in an increasingly AI-first financial world.

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