MAM
Mahindra appoints Shuchi Suri as EVP to lead Experiences unit
Former Unilever executive to drive customer experience across group
MUMBAI: Mahindra is shifting gears from products to experiences, and it’s bringing in a seasoned driver. Mahindra Group has appointed Shuchi Suri as executive vice-president – Mahindra Experiences, effective May 14, 2026, as part of its push to sharpen customer-centric strategies across businesses. Suri will lead the newly created Mahindra Experiences function, tasked with building integrated, world-class customer journeys aimed at unlocking value and driving business impact. The role spans oversight of the Mahindra Adventure team within the automotive division and the Experiences vertical at Mahindra Holidays, placing her at the intersection of mobility, travel and leisure.
She will report to Anish Shah and will be part of the company’s Senior Management Personnel, according to a regulatory disclosure cited by The Economic Times.
Suri joins from Unilever, where she spent 22 years across India, Asia-Pacific and the UK in multiple leadership roles. Most recently, she served as Global Vice-President for Homecare, managing a multi-billion euro portfolio across more than 60 markets, with a track record of driving growth and margin expansion through portfolio transformation and strategic execution.
Her expertise spans brand strategy, consumer segmentation, premium innovation, digital-first marketing and partnerships areas increasingly central to how large conglomerates are rethinking customer engagement.
Academically, Suri is a triple gold medallist from the School of Planning and Architecture and holds an MBA from the Indian Institute of Management Lucknow.
The move signals Mahindra’s intent to go beyond products and platforms, focusing instead on crafting differentiated experiences across its ecosystem because in today’s market, what you sell matters, but how it feels matters more.
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
