MAM
Kantar appoints Biswaroop C as Southeast Asia growth chief
Former Toluna MD to lead commercial growth across Southeast Asia markets.
MUMBAI: In a world chasing algorithms, growth still seems to come down to one thing, understanding people better than spreadsheets do. Biswaroop C is stepping into that very equation, joining Kantar as chief growth officer for Southeast Asia. The mandate is clear drive commercial growth across the region at a time when the insights industry is being reshaped by artificial intelligence and evolving client expectations.
Biswaroop shared the update via LinkedIn, signalling both a career move and a shift in focus. While acknowledging the growing influence of AI in how insights are generated, he underscored that the fundamentals of the business remain unchanged: trust, context, and the ability to decode what clients really mean not just what they say in a brief.
Drawing on his experience across APAC and Africa, he noted that businesses ultimately value partners who can go beyond formal mandates and engage with underlying concerns. It is a perspective that aligns with Kantar’s push to blend data-driven intelligence with deeper human understanding.
He joins from Toluna, where he served as managing director in Singapore, bringing regional leadership experience and a track record in scaling insights-led businesses.
As Kantar sharpens its growth play in Southeast Asia, Biswaroop’s role will centre on working closely with teams across markets navigating a landscape where technology may be rewriting the tools, but relationships continue to write the outcomes.
