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Kalyan Jewellers launches Poila Boishakh digital campaign with Ritabhari Chakraborty
Brand celebrates Bengali New Year with heartfelt film linking childhood nostalgia and traditional craftsmanship to gold jewellery.
MUMBAI: Kalyan Jewellers has struck gold with a touching new campaign that truly shines during Poila Boishakh. The trusted jewellery brand has unveiled a warm digital film featuring actress Ritabhari Chakraborty to mark the Bengali New Year. Titled around the theme “Oitijhyer Choway Notuner Boron” (welcoming the new with a touch of tradition), the campaign beautifully weaves nostalgia, craftsmanship, and the enduring legacy of traditions passed down through generations.
At the heart of the film is a tender interaction between Ritabhari and a young boy centred on the iconic ‘Talpatar Sepai’, a traditional palm-leaf toy that symbolises Bengal’s rich artistic roots. The narrative gently connects this symbol of childhood innocence to the finesse of handcrafted gold jewellery. It culminates in an emotional moment where an elder presents a gold necklace, highlighting how jewellery in Bengali households is far more than adornment, it is a cherished carrier of love, memories, and family continuity.
The campaign positions Kalyan Jewellers at the perfect intersection of cultural heritage and contemporary relevance. It also showcases a carefully curated range of traditional designs inspired by Bengal’s intricate craftsmanship and grand aesthetic sensibilities.
Reinforcing its long-standing commitment to trust and transparency, the brand continues to offer its signature 4-Level Assurance Certificate, which includes purity certification, lifetime maintenance, transparent product details, and secure buy-back policies giving customers complete confidence during the auspicious gold-buying season.
With this Poila Boishakh campaign, Kalyan Jewellers invites consumers to celebrate the spirit of new beginnings while honouring deep-rooted traditions. The film reminds viewers that the most meaningful pieces of jewellery are those that carry stories from the simple joy of a palm-leaf toy to the timeless elegance of gold passed down through generations.
In a season of fresh starts and festive cheer, Kalyan Jewellers has delivered a campaign that feels as warm and familiar as a Bengali family gathering. It cleverly blends emotion with elegance, turning a simple jewellery film into a heartfelt cultural tribute. As Bengal welcomes the new year with open arms and brighter hopes, this campaign adds a sparkling reminder that the best traditions never fade, they simply shine brighter with time.
MAM
Bob Iger joins Thrive Capital as adviser after Disney exit
Former Disney CEO returns to VC firm, stays on as Disney adviser till 2026.
MUMBAI: From castles to capital, Bob Iger isn’t done building just changing the blueprint. Bob Iger has taken on an advisory role at Thrive Capital, marking a return to the New York-based venture firm he briefly joined in 2022. Founded in 2009 by Josh Kushner, Thrive Capital has been positioning itself at the intersection of technology and long-term value creation, an area where Iger’s experience in scaling global entertainment businesses is expected to add weight. Kushner, 40, welcomed Iger back, highlighting his ability to blend technology with human-centric storytelling, particularly in an era increasingly shaped by artificial intelligence.
Iger is no stranger to Thrive. He had earlier joined the firm as a venture partner in September 2022, after stepping down as CEO of The Walt Disney Company and concluding his tenure as executive chairman in 2021. That stint, however, was short-lived. In November 2022, Disney’s board brought him back to steady the ship, replacing Bob Chapek following a turbulent period for the company.
Now, with his latest exit from Disney’s top job last month, Iger appears to be revisiting the venture world, this time with a clearer runway. Still, the Disney chapter isn’t entirely closed. Under his agreement with the company, he will remain until the end of 2026 as a senior adviser to new CEO Josh D’Amaro and will continue to serve on the board for his current term.
The move comes as venture firms increasingly seek operators with deep industry experience to navigate what Kushner described as “the most consequential technology shift” of the era, driven by AI. For Iger, whose career has hinged on blending creativity with scale, the transition from Hollywood to high-growth investing seems less like a pivot and more like a plot twist.
