KALKI ropes in Ishaan Khatter, Janhvi Kapoor as brand ambassadors for 2026 couture

MUMBAI: Mumbai-based fashion brand KALKI has built its presence in the luxury ethnic wear segment by combining traditional Indian craftsmanship with contemporary design and digital-first retail.

Founded in 2007, KALKI offers a range of ethnic and fusion wear spanning lehengas, gowns, kurtis, bridal couture, wedding guest collections, accessories and ethnicwear for men and children. The brand draws inspiration from global haute couture trends alongside India’s handloom traditions and craftsmanship.

The brand has a network of 500 artisans and offers customised designs tailored to individual customer preferences. Its collections focus on intricate surface ornamentation, premium fabrics and contemporary interpretations of traditional Indian silhouettes.

KALKI has positioned itself as a destination for customers looking for fashion across weddings, festivities and other occasions. The brand introduces four new collections and fresh designs through the fashion calendar, while offering customisation as part of its shopping experience.

Its portfolio includes bridal and occasion wear as well as more accessible ethnic and fusion styles, allowing the brand to cater to different requirements within the premium fashion segment.

Alongside its physical retail presence, KALKI has developed its e-commerce business as a digitally enabled fashion platform. The company uses technology and digital marketing to offer customers personalised assistance during the selection process.

The brand’s customer base extends beyond India to markets including the US, UK, Canada, Australia, South Africa and the UAE. Within India, KALKI has a presence across tier-I and tier-II cities and also reaches customers through multi-designer stores.

The brand continues to focus on combining traditional craftsmanship with experimentation, technology and contemporary fashion to build a broader luxury ethnic wear proposition.