Brands
HMD partners with Raghav Juyal as brand ambassador
Pan-India star to lead 360-degree campaign for new smartphone lineup launching on Flipkart in 2026.
MUMBAI: HMD has just choreographed its smartest move yet tapping dance dynamo and all-round entertainer Raghav Juyal as the fresh face of its smartphones. The Finnish phone maker announced the partnership today, bringing on the versatile Pan-India star to front a full-throttle 360-degree campaign across OOH billboards, print, social media, video platforms and influencer networks. Raghav, known for his bold, unconventional roles across dance, television, OTT and mainstream cinema, brings an authentic, unfiltered vibe that resonates deeply with Gen Z and millennial audiences who prize self-expression and originality.
This alliance perfectly mirrors HMD’s own reinvention: combining cutting-edge technology with accessible, value-driven pricing while championing human-centric innovation. Raghav’s effortless style and creative versatility make him the ideal match for a brand that wants to empower everyday creators rather than chase algorithms.
HMD India VP and CEO of APAC and ANZ Ravi Kunwar said, “As we enter our next phase of growth, this partnership with Raghav marks a defining step in HMD’s bold reinvention journey. His persona aligns seamlessly with our vision of building smartphones that empower this new generation to express themselves freely.”
Raghav Juyal added, “HMD’s human-centric approach to technology truly resonates with me. Their smartphones equip versatile storytellers like me with the clarity, power and reliability to push creative boundaries across every screen and platform. I’m genuinely excited to bring a fresh, new-age energy to audiences through HMD’s bold campaigns.”
The tie-up builds on HMD’s strong momentum in 2026, which already includes an official association with Rajasthan Royals for IPL activations, a collaboration with Sarvam AI to bring advanced voice tech to feature phones, and an exclusive launch partnership with Flipkart to roll out the new lineup nationwide.
From dance floors to OTT screens, Raghav has always moved to his own beat. Now he’s helping HMD dial up the same disruptive energy in the smartphone world proving that sometimes the best way to connect with the next generation is to keep things refreshingly real, reliably powerful and effortlessly cool. The campaign drops soon, and if Raghav’s track record is anything to go by, it’s going to be anything but ordinary.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
