MAM
Gulf News appoints Raman Kumar Chugh as strategic advisor – India
25 INS agencies onboarded as Gulf News sharpens India strategy
DUBAI: Gulf News has appointed Raman Kumar Chugh as strategic advisor – India, entrusting him with building a nationwide network of INS-accredited advertising agencies to deepen the publication’s presence in the Indian market.
The mandate focuses on creating a structured agency ecosystem spanning metros, tier-2 cities and district markets, aimed at driving business growth through compliant, locally rooted partnerships. The initiative is designed to offer Indian advertisers streamlined access to Gulf News’ platform in the UAE and wider GCC region.
Chugh will lead the appointment and integration of accredited agencies, positioning Gulf News as a launchpad for Indian brands seeking cross-border expansion. The strategy targets both large advertisers and smaller businesses, enabling them to reach international markets through a single, regulated media channel.
As an early milestone, Gulf News has already onboarded 25 INS-accredited agencies across major Indian metros following a joint pitch exercise led by Chugh. The agencies will form the backbone of a new international vertical, offering cross-market campaign execution and access to GCC-focused advertising formats.
The move reflects growing interest among Indian agencies in diversifying revenue streams through international media platforms, as well as Gulf News’ push to strengthen grassroots penetration in one of its fastest-growing source markets.
Commenting on the initiative, Chugh said the goal was to “democratise international market access for Indian businesses”, adding that a distributed agency network would allow brands of all sizes to expand globally in a structured and efficient manner.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
