Brands
GianChand Single Malt appoints INNOCEAN India for digital and social mandate
Agency will lead digital strategy, creative and social storytelling as the whisky brand expands
MUMBAI: GianChand Single Malt has appointed INNOCEAN India as its digital and social media agency as the premium Indian whisky brand steps up its domestic and international growth plans.
Under the mandate, INNOCEAN India will handle GianChand’s digital strategy, creative direction, social media planning and always-on brand communication. The agency will also develop platform-specific content, campaigns and amplification while building stories around the brand’s provenance, craftsmanship and portfolio.
The partnership comes after GianChand’s recent international recognition, including a Double Gold at the 2026 San Francisco World Spirits Competition. GianChand Adambaraa was also named Best Indian Whisky and Best Indian Single Malt Whisky at the 2025 International Whisky Competition.
The agency will work across GianChand’s portfolio, comprising flagship expression Signature, unpeated single malt Adambaraa and peated single malt Manshaa. Its storytelling will focus on the brand’s Jammu provenance and Himalayan setting while introducing its products to younger legal-drinking-age consumers and whisky enthusiasts.
INNOCEAN India CEO and MD Jaeho Yoo said the agency aims to turn GianChand’s Indian provenance and craftsmanship into a contemporary digital brand world while retaining its distinctive identity.
INNOCEAN India COO Santosh Kumar said the mandate combines strategic brand thinking, creative storytelling and digital-first execution to build GianChand’s brand stature and sustained consumer engagement.
DeVANS Modern Breweries Ltd. sr. vp marketing Monalisa Mandal said the company was looking for a partner that could bring strategic clarity, creative storytelling and an AI-first approach as GianChand enters its next growth phase.
Beyond regular social content, the mandate will cover product and market launches, award-led communication, whisky education, consumer engagement, cultural and occasion-led campaigns, and collaborations with relevant creators, experts and communities.
Distilled and matured at DeVANS Modern Breweries’ distillery, GianChand draws on the region’s climate and Himalayan setting. The brand plans to use its digital presence to strengthen awareness of its Jammu roots while building recognition across priority markets in India and overseas.
