MAM
Everyuth naturals launches Tan Removal Chocolate & Cherry Face Wash
New product aims to make daily tan reduction a simple part of Gen Z skincare routines.
MUMBAI: Everyuth naturals has just sweetened the deal for fighting summer tans by adding chocolate and cherry to the mix. Zydus Wellness’ skincare brand has expanded its portfolio with the launch of Tan Removal Chocolate & Cherry Face Wash, tapping into the growing demand for benefit-led, results-driven skincare among Gen Z and younger millennials, who make up nearly half of skincare users in India.
Scientifically formulated and clinically tested on all Indian skin types, the new face wash combines the antioxidant properties of chocolate with the brightening power of Vitamin C-rich cherry. It promises visible reduction in tan and improved radiance from the very first use, while leaving skin feeling smooth and soft.
The launch addresses a common gap: while sunscreens protect, they don’t always correct daily sun-induced tanning. everyuth naturals positions the product as a corrective, everyday solution with the promise “Ab Roz Tan Ghatega” (tan will reduce every day).
Zydus Wellness CEO Tarun Arora said the Indian skincare industry is at an inflection point. “Consumers, particularly Gen Z, now view facial care as a proactive daily habit rather than an episodic remedy,” he noted. “By integrating the strength of our Tan Removal range into a high-frequency cleanser, we are creating a new sub-category of high-efficacy face washes.”
The campaign features a relatable TVC with Bollywood actress Tisca Chopra as a concerned mother and Telugu star Kashmira Pardeshi as her Gen Z daughter, who reassures her that daily tan reduction is now possible.
The product is now available across major retail outlets and e-commerce platforms.
In a market flooded with fancy serums and creams, everyuth naturals has kept it refreshingly simple turning the humble face wash into a daily tan-fighting hero. With chocolate and cherry in the mix, fighting the sun has never tasted (or felt) this good.
Digital
Anthropic eyes $900bn valuation in new funding round ahead of IPO: Reports
Claude maker may surpass OpenAI as investor interest heats up sharply
SAN FRANCISCO: Anthropic is exploring a fresh funding round that could value the company at more than $900 billion, potentially making it the world’s most valuable artificial intelligence startup, according to Bloomberg reports.
Citing sources familiar with the matter, Bloomberg News reported that the Claude maker is in early-stage discussions with investors and is entertaining offers at more than double its current valuation. No deal has been finalised yet.
The interest marks a sharp jump from February this year, when Anthropic raised $30 billion at a valuation of $380 billion. Since then, investor appetite appears to have intensified, with multiple pre-emptive offers on the table.
According to TechCrunch, the company has received proposals to raise around $50 billion at valuations ranging between $850 billion and $900 billion. A decision is expected to be taken at a board meeting in May.
If the deal goes through at the upper end of that range, Anthropic would overtake OpenAI, which was valued at $852 billion in March, to become the most valuable AI startup globally.
The potential fundraise also comes against the backdrop of a possible initial public offering, which could be launched as early as October, the Bloomberg report noted.
The company counts tech heavyweights such as Amazon and Google, part of Alphabet, among its key backers. Both firms have continued to deepen their ties with Anthropic through multi-billion-dollar, performance-linked investments.
Interestingly, earlier reports had suggested that Anthropic was cautious about raising funds at valuations of $800 billion or more. The latest developments, however, indicate that market enthusiasm for advanced AI models and infrastructure may be shifting those thresholds quickly.
As the race for AI dominance accelerates, Anthropic’s next move could set a new benchmark for startup valuations, and signal just how high investors are willing to bet on the future of artificial intelligence.
