Brands
Ednex Global launches to link study abroad choices with careers
Ashish Gupta’s new consultancy focuses on outcomes, ROI, and real career paths
GURGAON: Ashish Gupta, a marketing veteran with over 20 years of experience in education, retail, and consumer marketing, has unveiled EdNex Global, an international education consultancy with a fresh focus on career outcomes.
Unlike traditional counselling, which often revolves around securing admissions, EdNex Global aims to guide students from day one to the long-term impact of their choices. The firm’s outcome-led approach links course selection and study destinations to employability, post-study work options, and return on investment.
Gupta, formerly of IDP Education Ltd, has shaped the firm’s philosophy through years of experience managing student recruitment and partnerships with universities both in India and abroad. He said, “Study abroad decisions carry lasting financial and professional consequences. We start by understanding where a student wants to be in several years and map education choices that realistically support that vision.”
EdNex Global offers a full suite of services covering counselling, admissions, documentation, and visa processes. Its framework evaluates courses and destinations based on ROI, visa likelihood, employability trends, and industry demand, bringing clarity and consistency to the study abroad journey.
Technology supports rather than replaces human guidance. CRM-led lead management and data-backed counsellor allocation enhance responsiveness while keeping advice personalised.
The company will work with universities across Australia, the UK, the US, Canada, New Zealand, parts of Europe, and the Middle East. With plans to expand across select Indian cities, EdNex Global will grow its counselling and documentation teams over the coming year, aiming to make study abroad decisions smarter and more career-focused.
Brands
PRCI appoints Baldev Raj as Delhi chapter chairman
Six-month leap signals push for bold, AI-led shift in communications strategy
NEW DELHI: Public Relations Council of India has appointed Baldev Raj as chairman of its Delhi chapter, marking a swift elevation just six months after he took on the role of vice chairman.
The move comes amid growing churn in the communications industry, with trust deficits and misinformation reshaping how brands engage with audiences. According to the latest Edelman Trust Barometer, public trust in institutions continues to decline, while concerns around misinformation remain high.
Industry insiders say Raj’s rapid rise reflects the momentum he has built at Prius Communications, which has picked up five major industry awards in the past four months. His appointment signals PRCI’s intent to bring sharper, more future-facing leadership to the fore.
Under his leadership, the Delhi chapter is set to roll out a series of initiatives aimed at repositioning public relations as a strategic business function. These include an AI ethics and integration framework, a C-suite advisory council, and a revamped young communicators programme focused on mentorship and leadership development.
Commenting on the appointment, Public Relations Council of India chairman emeritus and chief mentor M. B. Jayaram said, “This wasn’t a question of succession; it was a question of strategic necessity. Baldev’s track record of innovation made it clear that we needed his vision and velocity at the helm now.”
For his part, Baldev Raj framed the role as a turning point for the profession. “Our profession stands at a crossroads. We can either be consumed by the tidal wave of AI-generated noise, or become the strategists who restore trust and clarity,” he said. He added that the focus will be on a ‘human plus machine’ approach, blending artificial intelligence with human insight.
Raj, founder of Prius Communications, operates across reputation management and strategic advisory, with specialised verticals in healthcare and brand consulting.
With this leadership shift, PRCI appears to be betting on speed, strategy and a stronger voice for communicators at the decision-making table.
