Brands
Ednex Global launches to link study abroad choices with careers
Ashish Gupta’s new consultancy focuses on outcomes, ROI, and real career paths
GURGAON: Ashish Gupta, a marketing veteran with over 20 years of experience in education, retail, and consumer marketing, has unveiled EdNex Global, an international education consultancy with a fresh focus on career outcomes.
Unlike traditional counselling, which often revolves around securing admissions, EdNex Global aims to guide students from day one to the long-term impact of their choices. The firm’s outcome-led approach links course selection and study destinations to employability, post-study work options, and return on investment.
Gupta, formerly of IDP Education Ltd, has shaped the firm’s philosophy through years of experience managing student recruitment and partnerships with universities both in India and abroad. He said, “Study abroad decisions carry lasting financial and professional consequences. We start by understanding where a student wants to be in several years and map education choices that realistically support that vision.”
EdNex Global offers a full suite of services covering counselling, admissions, documentation, and visa processes. Its framework evaluates courses and destinations based on ROI, visa likelihood, employability trends, and industry demand, bringing clarity and consistency to the study abroad journey.
Technology supports rather than replaces human guidance. CRM-led lead management and data-backed counsellor allocation enhance responsiveness while keeping advice personalised.
The company will work with universities across Australia, the UK, the US, Canada, New Zealand, parts of Europe, and the Middle East. With plans to expand across select Indian cities, EdNex Global will grow its counselling and documentation teams over the coming year, aiming to make study abroad decisions smarter and more career-focused.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
