Dyson launches CameraJet toothbrush with camera and targeted mouthrinse jets

MUMBAI: It is a case of brush, camera, action. Dyson is putting a little more technology behind the daily dental routine with CameraJet, a toothbrush that uses a built-in camera and machine learning to spot gaps between teeth and fire targeted jets of mouthrinse while users brush.

The device was unveiled by James Dyson, founder and chief engineer of Dyson, in Paris on September 1. The launch is currently limited to select markets, with the company saying details about its India availability will be announced closer to launch.

At the heart of CameraJet is a 100,000-pixel macro lens camera paired with Dyson’s Gap Optical Targeting system. It scans 28 live images per second, identifying and tracking gaps between teeth before triggering a conical mouthrinse jet within 100 milliseconds of detecting one.

Behind that quick response is a sizeable machine-learning effort. Dyson says the system was trained using 470,000 dental images collected during development, while the product itself runs on 16 million lines of code.

The camera-led targeting works alongside sonic brushing. CameraJet’s variable sonic oscillation changes the angle of movement to keep the bristles in motion, while its dual-bristle head combines firmer inner bristles with softer outer bristles to target the tooth surface and gumline.

Dyson says external testing found that its variable sonic oscillation removed up to 69 per cent more plaque than market-leading premium electric toothbrushes in hard-to-reach areas.

The device carries a 12.5ml mouthrinse tank, with its conical jet designed to cover a wider area while operating at lower pressure. To test how effectively the system tackles plaque, Dyson spent five years developing its own proxy plaque in collaboration with the National University of Singapore’s Faculty of Dentistry.

Keeping the hardware topped up is designed to be almost as quick as the jet itself. A docking station refills the toothbrush in three seconds and charges it between uses, while a travel case is included.

Dyson is also launching its own non-foaming toothpaste and low-foaming mouthrinse alongside CameraJet. Both come in Ginger Mint and Spearmint, while the toothpaste gets an additional Peppermint Sensitive variant.

The connected experience extends to the MyDyson app, with CameraJet using Wi-Fi and Bluetooth to provide guided cleaning, coverage mapping and feedback on brushing and flossing. Its live-view feature also lets users see their teeth through the toothbrush’s camera.

For those wondering whether that camera has a life of its own, Dyson says it is active only during live viewing or auto-jetting. Images are neither recorded nor stored on the device or in the cloud.

The Dyson Dental System is currently available in select markets. For Indian consumers, the toothbrush remains a case of watch this space, with Dyson set to announce its India launch closer to availability.