MAM
Django wins Eva’s digital mandate as brand eyes fresh chapter
Agency to lead content, social and influencer strategy for iconic women’s brand
MUMBAI: Django has won the digital mandate for Eva, the flagship personal care brand from TTK Healthcare, as the legacy label looks to sharpen its relevance among a new generation of consumers.
The appointment marks a calibrated reset rather than a reinvention. One of India’s earliest women’s deodorant brands, Eva is seeking to evolve its voice while staying rooted in the confidence-led positioning that built its following.
Django’s remit spans content strategy, social media management, campaign development, influencer collaborations and long-form brand storytelling, with a focus on driving recall and cultural resonance across digital platforms.
“Eva already has a strong personality and a loyal audience,” said Django co-founder Aashay Shah. “The opportunity lies in evolving how the brand speaks and shows up today, without losing what people already love about it.”
At TTK Healthcare, the brief reflects a broader push to modernise engagement as personal care consumption patterns shift online. “Eva has always been about making the everyday feel special,” said TTK Healthcare head of digital and ecommerce Arjun Siva. “Django understood that spirit immediately and brought ideas that feel confident, current and emotionally grounded.”
Founded in 2019, Django has grown into a mid-sized integrated digital agency, working across strategy, content, performance marketing and influencer-led campaigns. Eva, launched in 1998, remains one of TTK Healthcare’s most recognisable consumer brands, with a portfolio spanning deodorants, perfumes, roll-ons, lip care and talcs.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
