Brands
Bonito Designs collaborates with Gauri Khan and Manish Malhotra to unveil “World Designs”
Mumbai: India’s largest full-homes-only interior design brand, Bonito Designs has once again collaborated with design luminaries, Gauri Khan and Manish Malhotra to unveil a transformative concept ‘World Designs’. After the resounding success of their previous collaboration, this new chapter signifies an even grander story, promising to reshape the landscape of interior design. This innovative collaboration marks a groundbreaking step in interior design, combining diverse cultural influences, artistry, historical narratives, and architectural elements to create unique and personalized living spaces for clients across India.
‘World Designs’ transcends traditional boundaries by infusing international design elements into the Indian context, resulting in homes that seamlessly blend global aesthetics with local nuances. Gauri Khan and Manish Malhotra’s expertise is instrumental in interpreting the rich design heritage of different regions, creating interiors that are not just visually appealing, but also emotionally resonant. The partnership signifies a convergence of unparalleled design sensibilities. With an in-depth understanding of various design themes sourced from cultures around the world, the collaboration aims to offer a kaleidoscope of interior design concepts that resonate with the preferences and aspirations of their customers in India.
‘World Designs’, Gauri Khan said, “Design is my passion, and through ‘World Designs’, I am thrilled to continue this journey of crafting living spaces that resonate with beauty, culture, and emotions. Collaborating with Bonito Designs has been an inspiring experience, allowing both Manish and me to blend our design sensibilities to create something truly unique. Each space tells a story, weaving together global influences and personal aspirations. With ‘World Designs’, we’re excited to bring our vision to life once again, transforming houses into homes that exude warmth, character, and elegance.”
The launch of ‘World Designs’ Manish Malhotra shared his thoughts on it as well. He said, “Collaborating with Bonito Designs has been a remarkable journey of innovation and creativity. Through this collaboration, we are not just designing spaces; we are crafting experiences that transcend time and trends. Design, for me, is a language that speaks of history, culture, and individuality and through ‘World Designs’, each design element tells a story, that reflects the unique essence of the homeowners. ‘World Designs’ is an exciting continuation of our collective vision, where we strive to turn dreams into reality, one design at a time.”
Bonito Designs CEO Amit Parsuramka said, “Celebrating the fusion of creative genius and artistic vision, ‘World Designs’ marks a defining moment in the evolution of interior design. This time the collaboration with Gauri Khan and Manish Malhotra transcends boundaries and redefines what it means to turn spaces into living stories. This partnership is not only a testament to our shared commitment to innovation but also a testament to the power of design to shape experiences. With ‘World Designs 2.0’, we are embarking on a journey to craft homes that encapsulate cultural narratives and timeless aesthetics, delivering unparalleled living experiences to our clients. This is a collaboration that goes beyond the ordinary – it’s a harmonious blend of design, inspiration, and imagination.”
Bonito Designs CMO Rishi Sharma added, “At Bonito Designs, we believe that great design has the power to transform lives. Our collaboration with Gauri Khan and Manish Malhotra for ‘World Designs’ is a testament to our commitment to bringing exceptional design experiences to our clients. This partnership is more than just a collaboration; it’s a blend of design philosophies that transcend cultures and boundaries. ‘World Designs’ is not just about creating beautiful spaces; it’s about crafting unique narratives that reflect individual stories and aspirations. With Gauri Khan and Manish Malhotra’s design prowess and our innovative approach, we are set to redefine the very essence of interior design, making dreams come alive within the walls of homes.”
Every project under “World Designs” will be a testament to the deep-rooted knowledge, creativity, and design prowess that Gauri Khan, Manish Malhotra, and Bonito Designs bring to the table. As trends evolve and new inspirations emerge, this collaboration is poised to revolutionize interior design, redefining spaces and experiences.
From intricate Moroccan patterns to the refined minimalism of Scandinavian interiors, “World Designs” promises to transport clients into their own dreamscapes. Bonito Designs’ commitment to translating these global design themes into practical and aesthetically pleasing home environments, customized to meet the preferences of individual clients, sets a new benchmark in the industry.
Brands
Britannia 5050 expands premium range with caramel dipped sandwich
New launch blends 50 per cent crunch and 50 per cent melt amid premium snack shift
MUMBAI: It’s not just crunch time anymore, it’s crunch meets caramel curtain call. After more than three decades of owning the sweet-salty sweet spot, Britannia’s 5050 is now leaning into indulgence, adding a caramel twist to its evolving playbook. The brand has introduced the Britannia 5050 Caramel Dipped Crunchy Layered Sandwich, extending its recently launched premium “dipped” range that began with its cheese variant earlier this year.
At the heart of the new offering is a familiar equation with a richer finish 50 per cent crunch and 50 per cent melt reimagined through a caramel-forward profile. The product combines layered, baked crispiness with a smooth caramel coating, tapping into a noticeable shift in how India snacks today.
That shift is less about choosing between textures and more about having both. As consumer preferences tilt towards premiumisation, “melt-in-the-mouth” experiences are increasingly complementing traditional crunchy formats. Add to that the rising popularity of caramel across both Western-style treats and Indian taste adaptations, and the timing begins to make sense.
The result is a deliberately engineered “crunch-to-melt” transition, a multi-sensory bite designed to turn routine snacking into something a little more indulgent. It is also a clear signal of how legacy brands are reworking familiar formats to stay relevant in a market that now expects novelty as much as nostalgia.
Britannia vice-president for marketing Siddharth Gupta pointed to this evolving behaviour, noting that the brand is pushing the 5050 idea beyond flavour into texture. The move, he said, reflects a broader attempt to align with changing consumer expectations while strengthening its position in the premium snacking segment.
The caramel and cheese dipped variants are currently available across select cities through retail outlets and quick commerce platforms, marking Britannia’s continued push into high-frequency, high-indulgence snacking occasions.
If the original 5050 was about balance, this new chapter is about contrast with a glossy caramel finish.
