Arbour appoints Media Mantra Group as PR partner after multi-agency pitch

MUMBAI: Arbour has found a new voice for its growth story. The real estate investment platform has appointed Media Mantra Group as its public relations and communications partner following a multi-agency pitch process.

Under the mandate, Media Mantra Group will oversee Arbour’s strategic communications, media relations and brand positioning. The agency will also work to establish the company’s leadership as a thought leader in India’s growing real estate private credit and private equity market.

The partnership comes as Arbour looks to expand its presence in the alternative investments space by strengthening its distribution network and broadening its deal pipeline.

“We’ve been institutionalising real estate investment at scale across private credit and private equity. As our distribution network and deal pipeline grow, credible, consistent communication is what earns and keeps that trust,” said Arbour founder, Chirag Mehta. He said Media Mantra’s understanding of finance and investment storytelling stood out during the competitive selection process.

Responding to the appointment, Media Mantra Group founder and director, Puja Pathak, said the agency would focus on strengthening Arbour’s visibility and positioning its leadership as a credible voice for investors evaluating real estate as an asset class.

She added that the firm’s experience across real estate, wealth management and alternative investments would support Arbour in enhancing its brand presence, managing its reputation and engaging with new audiences.

Beyond media outreach, the agency will also support stakeholder engagement initiatives and help ensure consistent external communication as Arbour deepens relationships with institutional investors and channel partners.

Founded in 2012, Media Mantra Group is a Gurugram-headquartered integrated communications firm with operations across India and the Middle East. Its client portfolio spans sectors including finance, technology, gaming, automotive and education.

Arbour positions itself as India’s first capital-to-consumer real estate platform, operating across private credit and private equity in residential and commercial real estate. Through its ecosystem, which includes Justo Realfintech for sales and distribution and the Arbour Investment and Monitoring System (AIMS), the company serves family offices, high-net-worth individuals, ultra-high-net-worth individuals and financial institutions in domestic and international markets.