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Apple acquires MotionVFX to power up Final Cut Pro tools
Deal brings pro-grade VFX plugins into Apple’s creator suite
CALIFORNIA: Apple has strengthened its push into the creator economy with the acquisition of MotionVFX, a Warsaw-based studio renowned for its high-end plugins and motion graphics for Final Cut Pro.
The move underscores Apple’s ambition to deepen its hold on professional editing workflows and take on rivals such as Adobe by bringing premium visual effects tools in-house. The deal was announced on 16 March 2026.
In a statement, MotionVFX said it was “extremely excited” to join Apple, highlighting a shared focus on quality, simplicity and design. For a company that has spent over 15 years building tools beloved by editors, the pairing feels less like a takeover and more like a creative alignment.
Around 70 employees from MotionVFX will join Apple, bringing with them expertise in plugins that many editors already rely on. These include cinematic colour grading tool mFilmLook, 3D engine mO2, and a template-driven design studio extension.
The acquisition also strengthens Apple’s recently launched Apple Creator Studio subscription, priced at $12.99 per month, which bundles Final Cut Pro, Logic Pro and Pixelmator Pro. By integrating MotionVFX tools, Apple adds serious creative firepower without inflating the price.
For creators, this could mean fewer add-ons and more built-in magic. Advanced tracking, 3D titles and polished transitions may soon feel native rather than optional extras.
There is also growing buzz around the iPad Pro. With MotionVFX in the fold, Apple could finally bring richer animation and motion graphics capabilities to Final Cut Pro on iPad, an area that has long lagged behind its desktop counterpart.
While MotionVFX tools currently support platforms like DaVinci Resolve and Adobe Premiere Pro, industry watchers expect Apple to prioritise its own ecosystem going forward. That could mean exclusive features for Mac and iPad users, and a gradual shift away from competitors.
For now, the MotionVFX marketplace remains active and existing plugins continue to work as usual. Longer-term plans, however, are still under wraps.
Apple’s latest move is not just an acquisition, it is a statement. By owning both the software and the tools that elevate it, the company is building an end-to-end creative playground. For editors, filmmakers and even casual creators, the line between professional and accessible just got a little thinner.
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Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
