Brands
Apollo Tyres names Neha Agarwalla as divisional head – marketing comms & sponsorships
Former Paytm AVP to steer brand, comms and Team India tie-ups
MUMBAI: Neha Agarwalla has taken the wheel at Apollo Tyres, stepping in as divisional head of marketing communications and sponsorships for India and Asia’s commercial business.
In her new role, she will oversee marketing communications, brand activations and go-to-market strategies, while also managing the company’s high-profile association with the Board of Control for Cricket in India as part of its Team India sponsorship.
Agarwalla arrives with nearly two decades of experience across media, marketing and business strategy, bringing a blend of analytical sharpness and brand storytelling to the table.
Before joining Apollo Tyres, she spent close to eight years at Paytm, where she last served as associate vice president. During her tenure, she led media buying and business planning, and earlier held the role of general manager marketing, heading the company’s media business.
Her career arc also includes stints at Initiative, where she worked as business director and media director, and at GroupM, where she was associate director. Across these roles, she built expertise in media strategy, data analysis and integrated marketing.
An alumna of the Delhi School of Communication, Agarwalla now takes on a role that blends sport, strategy and storytelling, with cricket as a powerful pitch.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
