MAM
Amazon Ads rolls out AI tools in India, marks 10-year milestone
New tools and platform aim to simplify full-funnel advertising for brands
MUMBAI: Amazon Ads has marked a decade in India by sharpening its focus on smarter, simpler advertising, unveiling a suite of AI-led tools and a streamlined campaign experience at its first flagship event, Connected Worlds.
Bringing together advertisers, agencies and partners, the event spotlighted how ad tech, content and commerce are increasingly converging to shape a seamless, full-funnel marketing journey.
At the heart of the announcements were two new AI tools designed to take the heavy lifting out of advertising. Creative Agent acts as a virtual creative partner, helping brands build campaign ideas, storyboards and ads using natural language prompts. From product research to polished video and display ads, the tool promises to cut down production time to hours, without additional costs.
Alongside it, Ads Agent offers an AI-powered assistant to manage complex advertising tasks, from planning to optimisation. Currently available within Amazon Marketing Cloud, it is expected to roll out to Campaign Manager later this year.
Amazon Ads also introduced a unified campaign manager, bringing together Amazon DSP and its advertising console into a single platform. The move aims to simplify campaign execution, offering a centralised view of performance metrics and cross-channel insights, all in one place.
Streaming, too, took centre stage. With platforms such as Amazon Prime Video and Amazon MX Player, the company is blending premium content with commerce-driven formats. New ad experiences including interactive ads, pause ads and shoppable formats are designed to turn passive viewing into active engagement, nudging users from discovery to purchase.
Creator-led storytelling is another key focus. A new creator programme connects brands with a network of over 500,000 creators, enabling campaigns that span social media, live commerce and influencer-led content, all with measurable outcomes.
The company also highlighted the growing role of Amazon Now in closing the loop between discovery and delivery. With quick commerce gaining pace, the platform allows brands to tap into high-intent moments, linking advertising directly to near-instant fulfilment. The service is set to expand beyond Bengaluru, Delhi-NCR and Mumbai to more cities through 2026.
Reflecting on the milestone, Amazon Ads India head and vice president Girish Prabhu, said the company’s focus has evolved alongside the market. As expectations from both brands and consumers grow, he noted, the aim is to help advertisers connect with the right audience at the right moment across the entire purchase journey.
A decade in, Amazon Ads appears to be betting big on intelligence and integration, where creativity meets data and every click has a clearer path to conversion.
Brands
Tata Communications posts Rs 25,104 crore revenue as net profit falls 75 per cent
Digital business crosses 50 per cent as data revenue tops Rs 21,000 crore
MUMBAI: It is officially a case of new year, new gear for Tata Communications. The global tech player dialled into its Board meeting on 22 April 2026 with results that show it is firmly aligned with its digital-first strategy.
The company reported total income of Rs 25,104.45 crore for the financial year ended 31 March 2026, up from Rs 23,238.89 crore a year earlier. Net profit, however, declined to Rs 996 crore, reflecting ongoing investments and structural shifts.
The real headline sits within the data business. For the first time, Tata Communications’ digital portfolio crossed the 50 per cent mark of its total data portfolio. Data revenue itself exceeded Rs 21,000 crore, growing 9.4 per cent year-on-year, underscoring the company’s transition towards high-value digital services.
In the fourth quarter, gross revenue rose 9.4 per cent year-on-year to Rs 6,554.15 crore. Profit after tax came in at Rs 259.27 crore, showing resilience during a period of organisational change.
Segment-wise, data services remained the dominant contributor at Rs 21,440.61 crore. Voice solutions brought in Rs 1,632.81 crore, while the campaign registry business added Rs 844.30 crore. Real estate operations contributed Rs 226.93 crore through lease rentals.
Shareholders have reason to stay on the line, with the Board recommending a final dividend of Rs 17.50 per share, translating to 175 per cent.
On governance, the company has proposed appointing Deloitte Haskins & Sells LLP as statutory auditors for a five-year term starting from the 2027 AGM.
Leadership changes are also in motion. Vivek Manglik will step in as executive vice president, interaction fabric, from 4 May 2026, bringing nearly three decades of experience. At the same time, Mukul Kumar, head of ESG, will retire on 30 April 2026 after a long stint.
With its net debt-to-EBITDA ratio improving to below 2x, Tata Communications is tightening its financials while expanding its digital footprint. As it leans into the AI era, the company appears set on transforming itself from a traditional telecom player into a full-fledged global communications technology company.
