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Amazon Ads launches AI tools to build and run campaigns in India
Two new agentic tools promise to slash the time and cost of building and running ad campaigns in India
MUMBAI Amazon Ads has thrown two agentic AI tools into the Indian market – Creative Agent and Ads Agent – and the pitch is blunt: do in hours what once took weeks, at no extra cost, and leave rivals eating algorithmic dust. The e-commerce giant is determined to democratise sophisticated advertising, handing small businesses the same firepower that until now only the biggest brands could afford.
Creative Agent, embedded within Amazon’s Creative Studio, works as a conversational AI creative partner. Click “chat” and it springs to life: researching products and audiences, brainstorming concepts, drafting multi-scene video scripts, generating images, animating scenes, laying in voiceovers and music, and spitting out finished display and video ads. The entire pipeline – from blank page to broadcast-ready creative – runs on Amazon’s own first-party signals, pulling from shopping behaviour, product-detail pages, brand stores and advertiser websites to ensure the final output resonates with real shoppers rather than just ticking creative boxes.
The tool supports multiple formats – Amazon DSP, Sponsored Display, Sponsored Brands, Sponsored Brands Video and Streaming TV – and gives advertisers granular control at every stage, so they can edit everything from the overarching concept to the most minor scene detail without needing a designer or a brief. For a market stuffed with brands that have sharp products but thin creative budgets, that is a significant offer.
“AI is fundamentally changing what is possible in advertising. With Creative Agent and Ads Agent, we are giving every advertiser access to AI-powered intelligence and our insights be it a small business or an established brand. Our AI-powered tools help them create smarter, launch faster, and drive stronger business outcomes at every stage of the campaign lifecycle.” – Girish Prabhu, vice-president and head, Amazon Ads India.
The proof of concept is already in circulation. Frido, a growing Indian consumer brand, used early access to Creative Agent to run a Streaming TV campaign ahead of a sale event. Ganesh Sonawane, chief executive of Frido, is unequivocal: “Creative Agent removes that compromise entirely. We were able to launch our Streaming TV campaign for a sale event faster than ever – and the results were immediate.” The click-through rate for that campaign was 40 per cent higher than usual, Sonawane says, adding that the brand is now “testing more concepts, launching faster, and seeing stronger results, without increasing our creative spend.”
Running the numbers
The second tool, Ads Agent, tackles the unglamorous grind of campaign management. Currently live within Amazon Marketing Cloud (AMC) and heading to Amazon Ads Campaign Manager later this year, it automates the tasks that consume disproportionate hours: identifying audience segments, adjusting pacing across hundreds of simultaneous campaigns, and generating SQL queries for advanced analytics – all through plain-language conversation rather than lines of code.
Advertisers can upload a custom media plan and let Ads Agent construct a campaign structure and ad groups. The tool then reviews thousands of audience segments to surface the most relevant Amazon audiences and keywords, serves them up for human review, and applies approved choices at scale. For AMC users, it translates business questions into complex SQL queries in real time, collapsing what was once a specialist task into a conversational exchange.
Amazon frames both tools as part of a broader full-funnel advertising proposition that already spans Prime Video, Amazon MX Player and third-party publishers, with generative AI now stitched throughout the creative and campaign layer. The company claims that combining first-party shopping signals with agentic AI delivers “accuracy and depth that drives real business outcomes” – a claim Frido’s 40 per cent CTR uplift lends at least some early credibility to.
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Havas Life Mumbai & Shobiz team up to offer experiential healthcare solutions in India
Alliance blends science-led strategy with immersive experiences for pharma brands
MUMBAI: In a move aimed at reshaping how healthcare brands connect with their audiences, Havas Life Mumbai and Shobiz have joined forces to deliver integrated experiential solutions for India’s healthcare and pharmaceutical sector.
The partnership brings together two distinct strengths under Havas India. On one side is Havas Life Mumbai’s deep grounding in medical and scientific communications, and on the other, Shobiz’s expertise in large-scale experiential design and execution. The aim is simple but ambitious: to bridge the long-standing gap between science-heavy strategy and high-impact on-ground experiences.
As healthcare communication grows more complex, the industry is shifting away from traditional messaging towards engagement that is immersive, measurable and compliant. This collaboration seeks to meet that demand by offering end-to-end solutions that connect with healthcare professionals, patients and caregivers in more meaningful ways.
The joint offering will tap into emerging technologies such as virtual reality, augmented reality and AI-led interactive platforms. These tools are expected to help simplify complex medical information while making engagement more dynamic and outcome-focused.
Havas Health global chief client officer and CEO Apac-Latam Charles Houdoux said, “By bringing together scientific depth and experience design, we are creating a new model of engagement where knowledge and emotion work hand in hand. This is about improving understanding, building trust and ultimately driving better patient outcomes.”
Havas India group CEO Rana Barua added, “This partnership allows us to move beyond conventional formats and create experiences that are more relevant and impactful for the health and wellness space. It reflects where the future of healthcare engagement is headed.”
Havas Life Mumbai managing director Dorelle Kulkarni noted that brands today need more than just communication. “They need experiences that make complex science easier to understand and inspire action. This collaboration enables us to deliver exactly that, with measurable impact.”
Echoing the sentiment, Shobiz CEO Sameer Tobaccowala said, “The future lies in combining credibility with creativity. Together, we can offer integrated platforms that not only engage but also deliver real business outcomes.”
With this alliance, the Havas network is betting big on experience-led healthcare communication. If executed well, the partnership could set a new benchmark for how medical science is not just communicated, but truly experienced across India.
